Business Details
Integrated Communications Agency Toronto
We are an integrated communications agency with deep roots in public relations and storytelling. Our approach combines strategic thinking with creative execution across digital marketing, advertising, and experiential activations. With over 15 years of proven success, we deliver measurable results through hands-on collaboration and a commitment to client objectives. Our team of seasoned professionals prioritizes transparency, accountability, and innovative problem-solving for every project.Clients value our ability to act as an extension of their teams while maintaining agility in fast-paced markets. We specialize in amplifying brand reputation through integrated campaigns that blend traditional PR with modern digital strategies. Our long-term partnerships with industry leaders demonstrate our dedication to exceeding expectations and delivering value-driven communications solutions.
Services
Public Relations
Digital Marketing
Experiential Marketing
Creative Services
Influencer Marketing
Highlights and features
- We offer integrated communications with in-house strategy and design for maximum value
- Our senior team remains hands-on throughout every project phase
- We maintain long-term partnerships through consistent delivery of measurable results
- We combine PR expertise with modern digital and experiential marketing capabilities
- Our nimble approach ensures rapid response to market opportunities and challenges
What people say
Nimble problem-solvers
Creative storytellers
Strategic thinking
Excellent client service
Hands-on approach
Services
Public Relations
We develop strategic PR campaigns that protect and enhance brand reputation. Our approach combines traditional media relations with modern digital storytelling techniques to create impactful narratives. With over 15 years of experience managing global brand launches and crisis communications, we deliver measurable results through targeted outreach and stakeholder engagement.
Digital Marketing
Our digital marketing services focus on creating integrated campaigns that drive engagement and conversions. We combine data-driven strategy with creative content development to maximize online visibility. From social media management to search engine optimization, our team delivers comprehensive digital solutions tailored to each client's unique objectives and target audiences.
Experiential Marketing
We design immersive brand experiences that create lasting consumer connections. Our experiential marketing campaigns combine physical and digital elements to maximize impact. From product launches to interactive installations, we create memorable experiences that align with brand values and drive measurable business outcomes through direct audience engagement.
Creative Services
Our creative team delivers innovative visual storytelling solutions across multiple platforms. We combine strategic thinking with artistic execution to develop compelling brand assets. From campaign concepting to final production, our services include graphic design, video production, and multimedia content creation that maintains brand consistency while driving audience engagement.
Influencer Marketing
We create strategic influencer collaborations that amplify brand messages through authentic connections. Our approach focuses on identifying influencers whose values align with our clients' brands. We manage end-to-end campaigns including talent selection, content strategy, and performance measurement to ensure maximum ROI and genuine audience engagement across relevant digital platforms.
People
Tracey Bochner
Partner
With extensive industry experience, Tracey leads strategic initiatives and client relationships at Paradigm PR. She focuses on delivering innovative communications solutions that drive business growth for major brands.
Michael Abbass
Partner
As co-founder, Michael oversees agency operations and creative direction. He brings strategic vision to client campaigns while maintaining hands-on involvement in key account management and team development.
Carolyn Abbass
Senior Vice-President
Carolyn leads major client programs with a focus on integrated campaign execution. She specializes in bridging traditional PR with digital strategies to create cohesive brand narratives that resonate with target audiences.
Diane Bellissimo
Senior Vice President
Diane manages high-profile accounts with emphasis on strategic communications planning. Her expertise in media relations and crisis management helps clients navigate complex brand challenges effectively.
Falan Nyarko
Vice President
Falan specializes in digital strategy and brand positioning. She leads cross-functional teams to develop innovative campaigns that combine data-driven insights with creative execution for measurable business impact.
Questions
What industries does Paradigm specialize in?
We work across diverse sectors including consumer goods, technology, healthcare, and entertainment. Our expertise in integrated communications allows us to adapt effectively to various industry requirements.
How does Paradigm measure campaign success?
We use a combination of traditional PR metrics and digital analytics to track performance against specific KPIs. Our reports provide clear insights into brand sentiment, media coverage, and audience engagement.
Can Paradigm handle international campaigns?
Yes, we have experience managing global campaigns with local market expertise. Our team coordinates effectively across regions to maintain consistent brand messaging while adapting to regional nuances.
What makes Paradigm different from other agencies?
Our unique combination of PR expertise with in-house creative and digital capabilities allows for seamless campaign execution. We maintain a hands-on approach with senior team members directly involved in all projects.
How does Paradigm approach crisis communications?
We develop proactive crisis management plans and respond swiftly with strategic messaging. Our approach focuses on protecting brand reputation while maintaining transparency with key stakeholders.
Do you work with startups or only established brands?
While we have extensive experience with major corporations, we also support emerging brands. Our scalable approach adapts to businesses at different growth stages with tailored communications strategies.
Reviews (1)
STurney
May 18, 2021
Report
Paradigm is a team of highly professional, creative, solutions-driven communications folks. They work in all communications fields - PR, media, crisis, internal/external, and offer valuable advice to their clients. Highly recommend.
