Business Details
23 Years
experience
Your Trusted B2B Marketing Partner in Montreal
Direct Objective has been driving business growth for over two decades through its proprietary Continuous THRIVE methodology. Our approach combines advanced technology, data-driven insights, and multi-channel strategies to deliver measurable results for B2B clients globally. With expertise in demand generation, client retention, and market expansion, we act as an extension of your team to create awareness, convert prospects, and sustain growth.Our commitment to meticulous quality and transparent communication ensures clients achieve their bottom-line goals through personalized, evidence-based solutions tailored to their unique industry needs.
Services
Marketing Strategy
Search Engine Optimization
Marketing Automation
Campaign Management
Analytics & Attribution
Creative Content
Retention Programs
CMO Services
Details
- Year established: 2003
Highlights and features
- We offer 20+ years of proven B2B marketing expertise
- Our proprietary Continuous THRIVE methodology ensures sustained growth
- We provide full-service marketing and sales integration
- Our data-driven approach delivers measurable ROI for clients
- We have successfully executed 2000+ mandates globally
Services
Marketing Strategy
Our B2B marketing strategy services create comprehensive roadmaps for business growth. We analyze market positioning, identify target audiences, and develop multi-channel approaches that align with revenue goals. Using our Continuous THRIVE methodology, we ensure strategies remain adaptable to market changes while maintaining focus on measurable outcomes. This service helps businesses establish clear direction for their marketing efforts.
Search Engine Optimization
Our SEO services improve organic visibility for B2B companies through technical optimization, content strategy, and authority building. We focus on high-intent keywords and create valuable resources that attract qualified leads. Our approach combines on-page optimization with strategic link acquisition to boost search rankings. This service helps businesses increase qualified website traffic.
Marketing Automation
Our marketing automation solutions streamline lead nurturing and campaign management through integrated platforms. We implement systems that track prospect behavior, deliver personalized content, and score leads based on engagement. This service helps businesses improve efficiency while maintaining personalized communication with potential clients throughout their buying journey.
Campaign Management
Our campaign management services execute targeted marketing initiatives across multiple channels. We develop coordinated strategies combining email, social media, paid advertising, and content marketing to maximize reach. This service helps businesses generate qualified leads while providing detailed analytics to optimize future campaigns for better performance.
Analytics & Attribution
Our analytics services track marketing performance and attribute results to specific initiatives. We implement measurement frameworks that connect marketing activities to revenue outcomes. This service helps businesses understand ROI, identify effective tactics, and make data-driven decisions for continuous improvement of their marketing efforts.
People
Gil
Marketing Strategist
Hybrid MBA tech-engineer with 20+ years of B2B marketing experience, specializing in client acquisition and innovative problem-solving. Passionate about applying gardening principles to business growth strategies.
Payam
Content Creator
Cross-functional content and design expert with a focus on cutting-edge technologies. Combines creative skills with marketing strategy to develop compelling B2B content that drives engagement.
Fadi
Business Development
Business development specialist with extensive experience in B2B sales processes. Focuses on prospecting strategies, sales training, and converting leads into long-term client relationships.
Valerie
Project Manager
Detail-oriented mechanical engineer turned marketing project manager. Ensures high-quality delivery of marketing initiatives while optimizing processes for efficiency and effectiveness.
Jacques
Marketing Analyst
Bilingual marketing analyst with expertise in data management and campaign optimization. Combines language skills with analytical capabilities to enhance international marketing efforts.
Questions
What B2B marketing services do you offer?
We provide marketing strategy, demand generation, SEO, marketing automation, campaign management, analytics, and retention programs tailored to B2B organizations.
How does your Continuous THRIVE methodology work?
Our proprietary methodology combines technology, data capture, revenue diversification, stakeholder engagement, and differentiation to create sustainable growth for B2B clients.
Do you work with international clients?
Yes, we've successfully executed campaigns in over 60 countries across five continents with localized market expansion strategies.
How do you measure marketing effectiveness?
We use marketing attribution to revenue, analytics dashboards, and regular performance reviews to ensure measurable ROI for all initiatives.
What industries do you specialize in?
We focus on technology companies, manufacturers, and professional service organizations with complex B2B sales cycles.
How can I schedule a consultation?
Visit our website to book a free strategy session with our marketing experts for personalized growth recommendations.
Reviews (2)
Angie Velarde
Dec 21, 2019
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Direct Objective offers experienced marketing and strategic consultants. Gil along with his team can take a brief and immerse themselves in the business and be a real part of it. His team can turn a concept into reality and come up with practical strategies and concepts to take to market. Gil is also a great business partner and can be trusted to bounce off ideas in a respected and considered way. I recommend Direct Objective Consulting to anyone needing an experienced strategic marketing and business partner to enthusiastically drive growth and get results.
Orly Argaman
Jun 29, 2019
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We have worked with Gil for our product strategy, web site creation, market research and some other marketing/strategy aspects. It was an absolute pleasure: Gil is very knowledgeable and creative, communications are clear & concise, delivery always on time and quality of the work was outstanding. I won't hesitate using Gil's services in the future.
