Direct Objective Consulting is a Canadian business-to-business (B2B) lead generation marketing firm, assisting small and medium companies succeed in North America and in international markets. Our multilingual team specializes in demand creation, client prospecting, and commercialization of technology manufacturers, associations and service-based organizations.
Our consulting is based on a proven series of business success. Our founder was named "Maverick of the Morning" by CNN for his business acumen, and has received multiple awards including "Forbes Best of Web". He is highly regarded as an industry expert by media outlets such as The Globe and Mail, The New York Times and The Wall Street Journal.
Our consulting is based on a proven series of business success. Our founder was named "Maverick of the Morning" by CNN for his business acumen, and has received multiple awards including "Forbes Best of Web". He is highly regarded as an industry expert by media outlets such as The Globe and Mail, The New York Times and The Wall Street Journal.
Services
Marketing Strategy
Report
Indeed, clearly defined marketing strategies play an instrumental role in reaching sales conversions. Basically, if you are offering the best solution in the world, what good is it if you're suggesting something to clients that have no interest or budget for it? In short, how can you demonstrate your product's value if your solution doesn't seem different from existing solutions?
Lead Generation
Report
Generating demand helps gain traction and cultivate an interest in your solution within a specific audience. The next step, lead generation, focuses on identifying prospective clients to be included in your sales funnel. In essence, leads are prospects that have indicated interest in your solutions after you've successfully attracted them with your demand generation strategy.
Customer Retention
Report
Organizations are always looking for more clients, but customer retention is equally important for driving sales. B2B marketing, in particular, has a longer sales process and therefore higher initial acquisition costs, which means acquiring new prospects comes at a steeper price. Ensuring customer loyalty will secure revenue and can present new sales opportunities.
Go International
Report
Over the years, Direct Objective has assisted companies by offering international marketing services in more than 60 different markets across five continents. Before getting started with your international growth, you should be clear on what your reasons for global expansion are. In order to reduce risks, we suggest that companies operate in multiple markets.
How We Work
Report
In order to achieve growth in your business, we believe the B2B marketing process must be circular, multi-layered and integrated. Once you have determined a successful marketing strategy direction, it is much easier to map out a marketing action plan. Direct Objective's experts can help you discover the answers you need to form a positioning strategy.
Reviews
Be the first to review Direct Objective Consulting.
Write a Review
