Business Details
31 Years
experience
Your Digital Marketing Partner for Media Success
Since 1995, we have been a trusted partner in digital marketing, specializing in the culture sector since 2010. Our founder, Annelise Larson, brings over two decades of experience as an independent filmmaker and digital strategist, combining creative insight with entrepreneurial expertise to empower storytellers. We focus on audience research, discoverability, and strategic digital planning to help filmmakers, media creators, and cultural organizations thrive in competitive markets.Our approach prioritizes niche audience identification, data-driven SEO, and tailored content development to maximize online engagement and business sustainability. With a presence in Vancouver, Saskatoon, and Toronto, we serve clients across Canada, the U.S., and Europe, offering services from crowdfunding strategy to social media management and digital audits. Our mission is to bridge the gap between creative vision and digital opportunity, ensuring our clients build lasting, audience-centric businesses.
Services
Audience Research
Digital Strategy
Search Engine Optimization
Social Media Management
Digital Audits
Crowdfunding Planning
Content Creation
Teaching & Mentorship
Details
- Year established: 1995
Highlights and features
- We have over 25 years of experience in digital marketing and 13 years specializing in the culture sector.
- Our founder combines filmmaking expertise with digital strategy to understand creative and business needs.
- We prioritize niche audience research to maximize engagement and return on digital investment.
- We offer end-to-end services from market research to crowdfunding and social media management.
- Our team has mentored creators at institutions like Telefilm Canada and the Canadian Film Centre.
Services
Audience Research
Our audience research identifies niche demographics through keyword and hashtag analysis, creating a 'Language Bible' to guide content strategy. We assess online landscapes to pinpoint influencers and communities aligned with your project, ensuring targeted engagement. This data-driven approach helps storytellers connect with audiences who resonate deeply with their work.
Digital Strategy
We develop comprehensive digital strategies for funding applications and crowdfunding campaigns, including audience-led plans tailored to platforms like the Canada Media Fund. Our strategies address key questions about project uniqueness, team credibility, and timing to attract investors and build long-term audience loyalty through strategic content.
Search Engine Optimization
With over 20 years of experience, we optimize websites and content for search engines, crafting titles, descriptions, and tags to improve visibility. Our SEO strategies enhance discoverability through best practices in content creation and metadata, giving clients a competitive edge in organic search rankings and online presence.
Social Media Management
We manage social media platforms to grow engagement on Facebook, Twitter, Instagram, and LinkedIn, tailoring strategies to each project's audience. Our approach includes content curation and platform-specific best practices, helping clients maintain consistent, effective outreach without overextending their marketing budgets.
Digital Audits
Our digital audits evaluate web presence and competitive standing, providing actionable insights for improvement. We analyze campaign performance, track milestones, and generate case studies to refine strategies, ensuring clients leverage data to enhance their digital footprint and future planning.
People
Annelise Larson
Founder
Annelise Larson is a filmmaker and digital strategist with over 25 years of experience in online marketing. She mentors creators at institutions like Telefilm Canada and the Canadian Film Centre, focusing on audience development and sustainable business models for media storytellers.
Questions
What services does veria.ca offer?
We provide audience research, digital strategy, SEO, social media management, crowdfunding planning, digital audits, and mentorship tailored to filmmakers and media creators.
How do you help filmmakers attract funding?
We create digital strategies for funding applications and crowdfunding campaigns, emphasizing audience engagement and project uniqueness to attract investors and secure grants.
What areas do you serve?
We work with clients across Canada, the United States, and Europe, offering remote and on-site support for media and cultural organizations.
How do you approach SEO?
Our SEO services focus on keyword research, metadata optimization, and content strategy to improve search rankings and online visibility for media projects.
Can you assist with social media?
Yes, we manage platforms like Facebook, Twitter, and Instagram, creating tailored strategies to grow audience engagement and maintain consistent outreach.
