Business Details
33 Years
experience
Your Trusted Honda Dealer in St. John's
Steele Honda has been a trusted Honda dealer in St. Johns, Mount Pearl, Paradise, and eastern Newfoundland for nearly 30 years. Our dedicated team specializes in new and used vehicle sales, certified pre-owned vehicles, service, and parts. We pride ourselves on delivering personalized customer service that exceeds expectations, ensuring every client finds the perfect vehicle within their budget. With a commitment to community involvement and a reputation for excellence, we offer 24/7 service scheduling, flexible financing options, and comprehensive protection plans. Our team of experienced professionals, including award-winning sales advisors and certified technicians, ensures a seamless experience from purchase to long-term ownership. 
Services
New Vehicles
Certified Pre-Owned
Service Appointments
Parts Sales
Financing Options
Test Drive Scheduling
Tire Sales
Protection Plans
Vehicle Leasing
Trade-In Valuation
Details
- Year established: 1993
Highlights and features
- 30 years of automotive expertise serving Newfoundland
- Certified pre-owned vehicles with rigorous quality checks
- 24/7 online service scheduling for convenience
- Flexible financing options for all credit situations
- Community-focused dealership with personalized service
What people say
Exceptional service
Went above and beyond
Seamless experience
Not pushy salesman
Personal and professional
Services
New Vehicles
Explore our latest Honda inventory including Accords, Civics, CR-Vs, and hybrids. Our sales team helps match customers with vehicles that fit their lifestyle and budget while ensuring competitive pricing and transparent transactions.
Certified Pre-Owned
Our certified pre-owned program offers thoroughly inspected vehicles from multiple manufacturers. Each vehicle comes with extended warranty options, CARFAX reports, and financing packages tailored to provide reliable transportation at value-driven prices.
Service Appointments
Our factory-trained technicians provide scheduled maintenance and repairs using genuine Honda parts. Services include oil changes, brake inspections, engine diagnostics, and multi-point checks to maintain vehicle performance and warranty compliance.
Financing Options
We offer financing solutions for all credit profiles through partnerships with major lenders. Our specialists help customers compare loan terms, interest rates, and payment plans while ensuring no prepayment penalties apply to purchased vehicles.
Protection Plans
Extend your vehicle coverage with comprehensive protection plans covering mechanical breakdowns, roadside assistance, and maintenance packages. Plans are customizable by term length and deductible options to suit individual ownership needs.
People
Jeff Senior
General Sales Manager
With over 15 years in automotive sales leadership, Jeff oversees new vehicle operations and ensures exceptional customer experiences through team training and inventory management strategies.
Andrea White
Sales Representative
Recognized for outstanding customer service, Andrea specializes in matching families with suitable Honda models while maintaining transparent communication throughout the purchasing process for first-time buyers.
Lesley Goff
Financial Services Manager
Lesley helps customers navigate financing options with personalized solutions, earning recognition for resolving complex credit situations while maintaining ethical lending practices.
Alex Wagg
Pre-Owned Sales Representative
Alex builds trust through non-pressured sales approaches, focusing on budget-friendly used vehicle options while ensuring accurate vehicle history disclosures for customer confidence.
Josh Picco
Pre-Owned Sales & Finance Manager
Josh combines product knowledge with financial expertise to streamline used car transactions, receiving praise for making long-term financing commitments feel comfortable and transparent.
Questions
What financing options are available for first-time buyers?
We offer specialized programs with competitive rates for first-time buyers, including low down payment options and co-signer arrangements through our lending partners.
How does the certified pre-owned inspection process work?
Our 182-point inspection includes mechanical diagnostics, exterior/interior evaluation, and CARFAX verification to ensure vehicles meet Honda's rigorous standards for resale.
Can I schedule service appointments online?
Yes, our 24/7 online booking system allows scheduling maintenance or repairs at your convenience with confirmation from our service advisors.
What protection plans are available after purchase?
We offer extended warranties covering powertrain, roadside assistance, and maintenance packages with customizable terms up to 8 years or 160,000 km.
Do you accept trade-in vehicles?
Yes, we provide free trade-in valuations through our online tool or in-person appraisals to help maximize your next vehicle purchase budget.
Are test drives available for all inventory?
Yes, we encourage test drives for all new and used vehicles with no obligation, allowing customers to experience features firsthand before deciding.
Videos
Reviews (3)
Darryl Perry
Nov 03, 2021
Report
My service experience was less than adequate. I was spoken to in a rude, condescending manner and my car is still not repaired.
Shane Jick Nash
Oct 26, 2021
Report
I was there at the service department today with a tire that was under warranty I paid 35000 cash for the car there in July and then had to wait 6 hours for the tire and I had to fight with them in order to get the warranty it is my last Honda Civic to ever buy it is the worst service department I have ever seen in my life I would never ever recommend anyone to buy a vehicle there
Jeremy LeDrew
Jul 15, 2021
Report
We were looking for a car and found a red ex-t, they were supposed to fix it up and said it would be done the following thursday, they texted me that thursday when we were supposed to come get it and said it was sold tuesday, absolutely ridiculous, and the managers wont even respond to messages or anything, wont be buying my car here.