Business Details
48 Years
experience
Your Trusted Source for Wheels and Tires in Keswick & Georgina
Sterling Tire has been a trusted provider of wheels and tires for over 40 years, serving families, businesses, and automotive enthusiasts across Georgina and York Region. Founded in 1978 from a backyard shed, our family-owned business has grown into a full-service facility offering expert installation, repair, and customization. Our commitment to exceptional customer service, competitive pricing, and a vast selection of top brands has made us a community favorite. We pride ourselves on staying ahead of industry trends through advanced equipment like digital balancing systems and TPMS diagnostics.Our team includes factory-trained technicians and SEMA-accredited specialists who bring deep expertise to every customer interaction. Beyond sales, we actively engage with the local community through events, car shows, and charitable initiatives. With a spacious showroom, convenient scheduling options, and a focus on stress-free service, we ensure every customer leaves satisfied. Our decades of experience, combined with a passion for automotive excellence, drive our mission to keep vehicles moving safely and stylishly.
Services
Wheel and Tire Sales
Tire Repair
Wheel Refinishing
TPMS Programming
Seasonal Promotions
Details
- Year established: 1978
Highlights and features
- 40+ years of automotive industry expertise
- Family-owned business with personalized service
- SEMA-accredited specialists on staff
- Largest local selection of wheel and tire brands
- Community-focused business supporting local events
Associations and certifications
- Specialty Equipment Market Association (SEMA)
Services
Wheel and Tire Sales
We offer a comprehensive selection of wheels and tires for all vehicles, featuring over 30 top brands and complete wheel-tire packages. Our inventory includes options for daily drivers, performance vehicles, and off-road trucks. Factory-trained staff ensures proper fitment and style recommendations.
Tire Repair
Our technicians provide puncture repairs and tire rebalancing services using advanced equipment. Most repairs completed while you wait, with quality assurance checks to maintain safety and performance standards for all passenger and light truck vehicles.
Wheel Refinishing
We restore damaged wheels through professional refinishing services that address bends, scratches, and corrosion. Our process maintains structural integrity while enhancing appearance, suitable for both factory and aftermarket wheel types.
TPMS Programming
Our facility offers tire pressure monitoring system diagnostics and programming using specialized tools. This ensures proper functionality with modern vehicle safety systems, including sensor replacement and recalibration services.
Seasonal Promotions
We provide manufacturer rebates and seasonal discounts on wheel-tire packages. Current promotions include winter tire changeover specials and summer tire incentives to help customers save throughout the year.
People
Josh Stevens
Owner
Purchased Sterling Tire in 2004 after working there since 2002. Expanded inventory and staff while maintaining the business's tradition of excellent customer service and community involvement.
Curtis Heaps
Wheel & Tire Specialist
SEMA-accredited expert with formal training in tire and wheel design. Attends exclusive product development events and shares technical knowledge with customers to ensure optimal vehicle performance.
Daryn Nicholson
Technician
Factory-trained professional specializing in wheel installation and tire repair services. Provides expert recommendations for vehicle-specific wheel-tire combinations and performance upgrades.
Drake Sedore
Sales Associate
Assists customers with product selection and customization options. Focuses on matching wheel-tire packages to individual driving needs and aesthetic preferences.
Will DiMarco
Service Advisor
Coordinates maintenance schedules and explains technical aspects of wheel-tire services. Ensures clear communication between technicians and customers for all repair and installation projects.
Questions
What types of vehicles do you service?
We handle all passenger vehicles, light trucks, and specialty vehicles requiring wheel and tire services.
Do you offer winter tire storage?
Yes, we provide seasonal tire storage solutions for customers needing to switch between summer and winter tires.
Can you program TPMS sensors?
Our facility offers complete TPMS diagnostics, sensor replacement, and system recalibration services.
Are your technicians certified?
We employ factory-trained technicians and SEMA-accredited specialists in wheel and tire technology.
What payment methods do you accept?
We accept major credit cards, debit cards, and cash payments at our Keswick location.
Do you provide roadside assistance?
While we don't offer emergency roadside service, we can schedule urgent tire repairs during business hours.
