Business Details
45 Years
experience
Emergency
services
Innovative Cinematic & Nature Attractions for Family Destinations
SimEx-Iwerks-Iwerks has been at the forefront of creating immersive cinematic attractions and nature-based experiences since 1981. Our team combines decades of expertise in motion technology, storytelling, and venue operations to design attractions that captivate audiences and drive revenue. With a legacy rooted in innovation, we collaborate closely with theme parks, zoos, and aquariums worldwide to deliver custom solutions tailored to each client's unique needs. Our deep understanding of guest engagement ensures every project balances creativity with operational efficiency. Backed by partnerships with leading studios and institutions, we provide end-to-end support from concept to execution. Our commitment to quality is reflected in our patented technologies, award-winning designs, and a global portfolio of over 300 projects.We prioritize accessibility and inclusivity, exemplified by groundbreaking initiatives like the 4D Magic Cinema for Morgan's Wonderland. With a dedicated team of industry veterans, we maintain a client-centric approach that emphasizes long-term partnerships and measurable business growth. Our revenue-focused designs and flexible partnership models ensure venues maximize profitability while delivering unforgettable experiences. This combination of technical mastery, creative vision, and operational insight positions us as a trusted leader in the attractions industry.
Services
Immersion Theater
FlyRide
Nature Trek
AdventureNET
Canopy Walk
Custom Attractions
Film Distribution
4D Theaters
NaturePLAY
Maintenance Programs
Details
- Year established: 1981
Highlights and features
- We offer 40+ years of expertise in immersive attraction design.
- Our team includes former zoo and aquarium professionals.
- We provide end-to-end project management from concept to launch.
- Our attractions combine patented technology with revenue-focused design.
- We maintain a 30+ person team of specialized engineers and creatives.
What people say
Top-notch products
Significant increase in visitors
First-class organization
Great team collaboration
Quick response time
Services
Immersion Theater
Our Immersion Theater delivers next-generation 4D experiences with patented motion seats and special effects. This customizable attraction combines atmospheric projection and vivid audio to fully engage guests. Designed for 40-200+ seats, it offers wheelchair accessibility and scalable configurations to fit existing spaces or standalone structures.
FlyRide
FlyRide provides a unique flying experience using electric motion systems and laser projection. Guests soar through immersive environments while seated safely in patented motion platforms. Available in curved, dome, or LED screen configurations, this attraction supports annual film licensing and custom content development.
Nature Trek
Nature Trek creates elevated play environments using sustainable materials. This netted attraction features climbing structures, bridges, and platforms up to 15 feet high. Customizable for different landscapes, it offers accessible pathways and themed elements to connect families with nature.
Custom Attractions
Our team designs bespoke attractions using proprietary technology and creative storytelling. From concept development to installation, we create unique experiences that align with venue branding and operational goals. Services include engineering, film production, and themed environment design.
Film Distribution
We offer a library of 50+ films including branded content from BBC Earth and Ice Age. Our distribution services include marketing toolkits, closed captioning, and descriptive audio. Partners receive annual licensing agreements with access to new releases and custom film development options.
People
Michael Needham
President & CEO
Co-founder with 40+ years in attraction design. Led development of the world's first flight simulator ride. Transformed SimEx-Iwerks-Iwerks into a global leader in immersive experiences.
Shiori Sudo
Executive Vice President
Co-founder instrumental in merging SimEx-Iwerks-Iwerks with Iwerks Entertainment. Oversees strategic growth and innovation initiatives. Recognized for pioneering work in motion theater technology.
Gerhard Komenda
Director of Nature Attractions
Biodynamic forester with 20 years designing nature-based attractions. Created award-winning projects like the Bronx Zoo's Nature Trek. Specializes in sustainable outdoor experiences that connect families with nature.
Sean McCallister
SVP, Attraction Development
28-year veteran of Wildlife Conservation Society and Six Flags. Brings operational expertise in guest services. Oversees attraction development ensuring practical, profitable solutions for clients.
Kate Magnusson
SVP, Marketing & Partnerships
15+ years developing marketing strategies for aquatic institutions. Manages client partnerships and promotional campaigns. Focuses on creating value-driven marketing solutions that boost venue attendance and revenue.
Questions
What types of attractions do you create?
We specialize in immersive cinematic experiences like 4D theaters and flying rides, plus nature-based attractions including canopy walks and adventure parks.
Do you work with international clients?
Yes, we've completed 300+ projects across six continents, partnering with theme parks, zoos, and aquariums worldwide.
Can you customize attractions for specific venues?
Our team designs tailored solutions that fit each location's space, budget, and audience needs while maintaining operational efficiency.
Do you offer financing options?
We provide flexible partnership models including profit-sharing arrangements and turnkey solutions to accommodate different investment levels.
How do you support clients after installation?
We offer staff training, marketing support, maintenance programs, and performance optimization to ensure long-term success.
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