Business Details
27 Years
experience
B2B Lead Generation & Appointment Setting Services
For over 25 years, we have specialized in connecting B2B organizations with decision-makers through strategic lead generation, appointment setting, and telemarketing services. Our approach combines human expertise with advanced technologies to deliver qualified opportunities that drive measurable growth. We focus on complex sales cycles, utilizing frameworks like BANT (Budget, Authority, Need, Timeline) to ensure alignment with client objectives. Our team of seasoned business development representatives employs data-driven targeting, personalized outreach, and multi-channel engagement to build pipelines for clients across North America.We maintain transparency through bi-weekly progress calls, real-time reporting, and comprehensive post-campaign data transfers. Our bilingual capabilities (English & French) and industry-specific knowledge enable effective outreach in technology, SaaS, professional services, and industrial sectors. By handling prospecting and qualification, we allow sales teams to focus on closing deals while we maintain consistent pipeline momentum. Our fractional BDR model offers cost-effective scalability without compromising quality.
Services
Lead Generation
Telemarketing
Appointment Setting
Data Acquisition & Validation
Event Promotion
Details
- Year established: 1999
Highlights and features
- 25+ years of experience in complex B2B sales cycles
- Proven BANT qualification framework implementation
- AI-powered SDRs with human expertise combination
- Bi-weekly progress calls and real-time reporting
- Fractional BDR model with predictable monthly costs
What people say
Qualified leads
Measurable results
Excellent results
Strong nurtured leads
Brand development
Services
Lead Generation
Our B2B lead generation services identify and attract qualified prospects through data-driven strategies and targeted outreach. We use intent data, AI-assisted dialing, and multi-channel engagement to connect clients with decision-makers ready to engage. Our process includes market analysis, personalized messaging, and BANT-based qualification to ensure alignment with client objectives. This approach consistently fills sales pipelines with high-potential leads across complex industries.
Telemarketing
Our expert telemarketing team conducts personalized outreach to nurture business leads and convert interest into action. We build rapport with prospects, uncover their needs, and position client solutions as the answer. Our campaigns combine human expertise with advanced technologies like auto-dialing and AI-call boosting to maximize reach rates while maintaining authentic business conversations that drive results.
Appointment Setting
We handle scheduling meetings with warm, pre-qualified B2B prospects through strategic outreach and persistent follow-up. Our BDRs focus exclusively on decision-makers, using proven qualification techniques to ensure sales teams spend time on productive conversations. The service includes target market analysis, outreach strategy development, and comprehensive reporting to optimize conversion rates.
Data Validation
We ensure CRM data remains current and actionable through meticulous validation processes. Our team updates and enriches client databases during campaigns, eliminating outdated information while adding valuable business intelligence. This service improves outreach efficiency by ensuring sales teams work with accurate contact information and relevant prospect insights.
Event Promotion
We boost event attendance through targeted outreach campaigns that include invitations, reminders, and attendance confirmations. Our services cover prospect list acquisition, personalized follow-ups, and multi-channel engagement to maximize participation. We handle all aspects from initial contact to final confirmation, ensuring events achieve their desired business outcomes.
People
Nathalie Gauthier
President
Led VSM for a decade with 20 years of IBM sales experience. Focuses on human-first approach to B2B development. Champion of women-led tech businesses. Combines golf and business strategy expertise.
Danny Marino
Vice President
With VSM since 2008, evolved from SDR to operations leadership. Specializes in campaign systems optimization. Balances outdoor activities with music production in personal time.
Lisa Calhoun
Demand Strategy
Original team member with dual perspective as former client. Manages Dell division programs. Combines strategic thinking with practical execution. Active in community volunteering and fitness.
Henry Tanner
Data Quality Lead
Ensures data accuracy since 2022. Combines technical precision with Southern hospitality. Expert in campaign outcome analysis and database maintenance. Enjoys gaming and urban exploration.
Questions
What industries does VSM specialize in?
We focus on technology, SaaS, professional services, and industrial sectors with complex B2B sales cycles requiring strategic outreach.
How does VSM ensure lead quality?
We use BANT qualification framework and multi-stage validation processes to ensure all leads meet client-specific criteria before handoff.
Can you integrate with existing CRM systems?
Yes, we provide regular data updates and comprehensive post-campaign CRM integration while maintaining data transparency.
What regions do you cover?
We serve North America and Europe with campaigns in English, French, and Spanish for broad market coverage.
How quickly can campaigns launch?
Most campaigns launch within 14-30 days depending on prospect list availability and client preparation timelines.
Do you offer pilot projects?
Yes, we provide low-risk pilot programs to demonstrate effectiveness before long-term commitments.
Videos
Reviews (2)
Paul Neyman
Apr 19, 2021
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We have been working with VSM for six months now, and our increase in reach and conversions has been dramatic. VSM assigns people who are intelligent, dedicated to the campaigns, understand the product and able to lead intelligent introductory conversations with the prospects. The information we get is concise, accurate, well graded and ready for action by our sales execs. Excellent job and professionalism from the VSM team.
Tom A.
Apr 09, 2021
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We have partnered with VSM for the past year and have seen a consistent flow of leads for our sales team. The VSM team are professional, a pleasure to work with and both committed and proactive in ensuring the campaign delivers results.
