Business Details
14 Years
experience
Luxury Flowers & Curated Gifts in Waterloo
Charmed Flowers opened its doors in Waterloo in 2013, redefining floral design with a commitment to everyday luxury and unpretentious service. Our team of experienced florists combines premium blooms with curated gifts, creating arrangements that reflect seasonal availability and artistic integrity. We photograph every collection in-house, update stock daily, and prioritize transparency to ensure customers receive exactly what they see online. Our owner, with over 16 years in the floral industry, leads a team dedicated to innovation, crafting unique gift boxes and candles since our founding. We operate with core values including environmental responsibility, cruelty-free products, and supporting fellow small businesses.Our Waterloo store features whimsical decor, rock music, and a laid-back atmosphere that fosters creativity while maintaining rigorous quality standards. We guarantee 90%-100% accuracy in our arrangements and proactively communicate any potential substitutions. Our living wage policy and community initiatives, like annual fundraising for the KW Humane Society, reflect our commitment to ethical practices. With daily stock updates and seasonal collections, we ensure fresh, relevant offerings year-round. Our goal is to make luxury floral design accessible while maintaining authenticity in every customer interaction.
Services
Floral Arrangements
Gift Bundles
Wedding Flowers
Corporate Gifts
Seasonal Collections
Details
- Year established: 2012
Highlights and features
- 16+ years of floral design expertise with in-house innovation
- Guaranteed 90%-100% accuracy in floral arrangement representation
- Pioneers in curated gift boxes and handmade candles since 2013
- Commitment to living wages and environmental sustainability
- Daily stock updates with seasonal collection releases
Associations and certifications
- PETA
What people say
Unique shop atmosphere
High-quality arrangements
Seasonal collections
Eco-friendly practices
Personalized service
Services
Floral Arrangements
Custom floral arrangements using premium blooms with 90%-100% accuracy to online representations. Our designers create seasonal collections four times yearly while maintaining daily stock updates. Every arrangement undergoes rigorous quality checks to ensure customer expectations are met.
Gift Bundles
Innovative gift bundles combining flowers with artisan products. We pioneered curated gift boxes in 2013 and offer handmade candles created in-house. Each bundle features cruelty-free, often vegan products sourced from small businesses with Canadian representation.
Wedding Flowers
Specialized wedding floral services featuring seasonal, locally-sourced arrangements. Our team works closely with couples to create custom designs that reflect personal styles while maintaining our commitment to environmental sustainability through foam-free designs and recycled materials.
Corporate Gifts
Professional corporate gifting solutions with premium floral arrangements and curated gift sets. We offer bulk ordering options and customized packaging solutions while maintaining our quality standards and eco-conscious practices for business clients.
Seasonal Collections
Four annual seasonal collections featuring regionally available blooms. Each collection includes meticulously photographed arrangements with detailed measurements. We update stock daily to ensure availability and accuracy for time-sensitive seasonal orders.
People
Indy
Shop Dog & KW Humane Society Ambassador
Our beloved shop dog Indy leads annual fundraising efforts for the KW Humane Society. With a permanent presence in our Waterloo store, Indy brings joy to customers while supporting local animal welfare initiatives.
Questions
Do you deliver to areas outside Waterloo?
Yes, we deliver to Kitchener and surrounding areas. Delivery details are available on our website.
Are your floral arrangements exactly as shown online?
We guarantee 90%-100% accuracy in our arrangements. Any potential substitutions are communicated proactively with customers.
What sustainability practices do you follow?
We avoid floral foam, use biodegradable materials, prioritize paper wrapping, and source from ethical suppliers.
How often do you update your flower selections?
We release four seasonal collections annually and update stock daily to reflect current availability.
Do you offer custom gift options?
Yes, we create customized gift bundles combining flowers with artisan products from small businesses.
Reviews (4)
Alison Matthews David
Jan 10, 2022
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Today "designer's choice" flower bouquet from Charmed arrived as a belated birthday present for my dad's partner and the bright, colourful blooms I asked for online absolutely made her day. Thank you so much for a seamless online experience, your care and taste and a gift that brought joy to her today on a cold winter's day!
Paint By Munzy
Dec 31, 2021
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So grateful to have such a beautiful option for fresh flowers in Uptown Waterloo. The website was lovely to shop and order from. Thanks so much for helping make gift giving so easy and fun!
Khrystine Waked
Dec 10, 2021
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I purchased A-la-carte items for my wedding in November and I cannot even begin to describe how happy I was seeing the flowers. The floral designs and colour combinations were an absolute dream. The care that went in to creating each piece was also incredible. I only wish the flowers lasted forever! Thank you again!
Philip G.
Oct 13, 2021
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We had a fantastic experience with Haley and Charmed Flowers for our wedding! Haley was great to work with to set up and organize everything for the day. She did a wonderful job with all our floral arrangements and truly made our vision come to life! I would recommend Haley and Charmed flowers for any floral requirements!
