Business Details
36 Years
experience
Emergency
services
Your Trusted Auto Dealer in Atlantic Canada
Steele Auto Group has been a trusted leader in the automotive industry since 1990, serving customers across Atlantic Canada and Texas. Our commitment to excellence is rooted in decades of combined experience from our leadership team, who bring specialized expertise in vehicle sales, service, and fleet management. We pride ourselves on delivering personalized solutions, whether you're purchasing a new car, seeking certified pre-owned vehicles, or requiring collision repair services.Our team of certified technicians and finance specialists ensures every customer receives transparent, high-quality service backed by industry-leading guarantees. As one of Canada's 50 Best Managed Companies, we maintain authoritativeness through strategic growth, innovative service offerings, and a customer-centric approach that prioritizes long-term trust and satisfaction.
Services
New Vehicles
Used Vehicles
Vehicle Service
Collision Repair
Financing Options
Details
- Year established: 1990
Highlights and features
- Established in 1990 with 30+ years of automotive expertise
- Largest inventory selection across Atlantic Canada and Texas
- 24-hour towing assistance for collision emergencies
- Apples to Apples price match guarantee on service
- Certified pre-owned vehicles with comprehensive warranties
Associations and certifications
- Canada's 50 Best Managed Companies
Services
New Vehicles
Steele Auto Group offers the latest models from top automotive brands across Canada and Texas. Our inventory includes cars, trucks, SUVs, and commercial vehicles with competitive pricing and financing options. Our sales team provides personalized guidance to help customers find vehicles matching their lifestyle and budget.
Used Vehicles
We provide certified pre-owned vehicles inspected to factory standards with comprehensive warranties. Our selection includes quality used cars, trucks, and SUVs at discounted prices with transparent pricing and financing assistance for all credit types.
Vehicle Service
Our service centers offer routine maintenance and repairs performed by factory-trained technicians using genuine parts. Features include video health checks, real-time updates, and a price-match guarantee ensuring competitive rates while maintaining dealership-level quality.
Collision Repair
Eight collision centers provide accident repair services with state-of-the-art equipment and certified specialists. We offer free estimates, rental car assistance, and lifetime warranties on refinish work. Services include frame straightening, paint matching, and insurance claim coordination.
Financing Options
Our finance team partners with major lenders to secure competitive rates for new and used vehicle purchases. We offer subprime financing solutions, lease-to-own programs, and commercial fleet financing with personalized credit counseling and online approval options available.
People
Rob Steele
Chief Executive Officer
Founder of Steele Auto Group since 1990, Rob transformed a single dealership into Atlantic Canada's largest automotive group through strategic acquisitions and operational excellence.
Kim Day
President & COO
With 25+ years in finance leadership roles, Kim has driven Steele Auto Group's strategic vision since 2015, expanding from 17 to 30+ dealerships through data-driven decision-making.
Patrick Brown
VP Operations, USA
Patrick leads US operations with 21 years of automotive leadership experience, focusing on dealership management and customer experience improvements across Texas locations.
Christina Wood
Director of Marketing
Christina oversees marketing strategy for Canada and US operations, leveraging 19 years of automotive industry experience to enhance brand visibility and customer engagement.
Jennifer Hutton
Chief Privacy Officer
Jennifer leads IT and cybersecurity initiatives with 18 years of technical leadership experience, implementing robust data protection frameworks across all Steele Auto Group operations.
Questions
What financing options are available for bad credit?
We offer subprime financing solutions through multiple lending partners, ensuring competitive rates for customers with various credit histories.
Do you price match local garages for service?
Yes, our Apples to Apples Guarantee matches local garage prices while maintaining dealership-level service quality and warranties.
What's included in certified pre-owned vehicle inspections?
Vehicles undergo 167-point inspections meeting factory standards with comprehensive warranty coverage and vehicle history reports.
Are collision repair estimates free?
All collision centers provide complimentary, easy-to-understand repair estimates with insurance claim assistance available.
Can I schedule service appointments online?
Yes, book service appointments through our website with confirmation within one business day at any dealership location.
How does the online vehicle appraisal process work?
Submit vehicle details through our online tool for an instant market-based valuation using third-party evaluation software.
Videos
Reviews (1)
Rhiannon P.
Jan 12, 2022
Report
I will never go back to this dealership, worst customer service and terrible service which made buying my vehicle a terrible experience. I had looked at a vehicle and spoke to a sales rep about my budget and being interested in the car. The car was sent for service this took 1 month and 4 days for it to return. Given we had formed a relationship with the sales rep and negotiated a price we waited all of this time in anticipation of buying the vehicle. Today we test drove the vehicle and I was ready to purchase. Once discussing the price it was essentially the same as advertised and would not honour
