Business Details
33 Years
experience
Your Trusted Vision & Hearing Care Experts in Port Colborne
Smith Optical Vision has been serving Port Colborne and surrounding communities since 1993, providing comprehensive vision and hearing solutions. Our family-owned practice combines decades of expertise with personalized care, led by Dr. Bryanna Pinelli, a licensed optometrist specializing in managing ocular conditions like glaucoma and macular degeneration. Cheryl, a Hearing Instrument Specialist with over 32 years of experience, ensures patients receive customized hearing technology, while certified optician Aynsley tailors eyewear and contact lens solutions.New graduate Sara Smith brings modern expertise to our hearing aid services, offering technical support and device pairing assistance. We prioritize community needs through direct insurance billing, competitive pricing, and house visits within Port Colborne. Our mission remains rooted in professional integrity, honest recommendations, and fostering long-term patient relationships through exceptional service.
Services
Eye Exams
Hearing Aids
Contact Lenses
Designer Eyewear
Sunglasses
Pre-made Readers
Hearing Protection
House Visits
Insurance Billing
Vision Assessments
Details
- Year established: 1993
Highlights and features
- Family-owned and operated since 1993
- Certified Hearing Instrument Specialists with 32 years of experience
- Comprehensive eye exams by licensed optometrist Dr. Bryanna Pinelli
- Direct billing available with most insurance companies
- Wide selection of designer eyewear and advanced hearing solutions
What people say
Better pricing
Great customer service
Knowledgeable staff
Support local business
Extremely friendly
Services
Eye Exams
Our licensed optometrist performs comprehensive eye exams to determine prescriptions and detect ocular diseases like glaucoma and diabetic retinopathy. Patients receive detailed reports explaining their eye health and corrective lens requirements. We use advanced diagnostic technology to ensure accurate assessments for all ages.
Hearing Aids
We offer customized hearing aid fittings with ongoing support for device maintenance and troubleshooting. Our specialists conduct hearing tests to identify specific needs and recommend advanced digital solutions. Patients receive training on device operation and connectivity with personal electronics for optimal performance.
Contact Lenses
Certified contact lens fitters provide precise fittings for spherical, toric, and multifocal lenses. We offer trial lenses and follow-up assessments to ensure comfort and visual clarity. Our inventory includes daily disposables, extended wear, and specialty lenses for complex prescriptions.
Designer Eyewear
We carry a wide selection of designer frames and lenses for all ages, including sunglasses and protective eyewear. Our opticians help patients choose styles that combine functionality with fashion while meeting vision correction needs. Premium lens coatings and anti-glare options are available for enhanced durability and clarity.
House Visits
Complimentary in-home visits are available within Port Colborne for patients with mobility challenges. Our specialists bring essential diagnostic equipment to perform basic vision and hearing assessments. This service ensures continued access to critical care for elderly or physically limited residents.
People
Dr. Bryanna Pinelli
Optometrist
Dr. Pinelli graduated from the University of Waterloo in 2017 and specializes in managing ocular diseases like glaucoma and macular degeneration. She provides comprehensive eye exams and personalized vision correction plans while maintaining a strong commitment to her hometown community.
Cheryl
Hearing Instrument Specialist/Optician
With over 32 years of experience, Cheryl specializes in custom hearing aid fittings and vision correction solutions. Her patient-centered approach focuses on understanding individual needs to recommend appropriate technology and eyewear options for optimal quality of life.
Aynsley
Certified Optician
Aynsley is a certified contact lens fitter who helps patients select eyewear and lenses tailored to their visual needs and lifestyle. She emphasizes proper fit and comfort while educating patients about lens technology and eye health maintenance.
Sara Smith
Hearing Instrument Specialist
Sara graduated from MacEwan University in 2023 and specializes in modern hearing aid technology. She assists with device pairing, troubleshooting, and finding personalized hearing solutions while providing ongoing support for technical issues.
Questions
What services do you offer?
We provide eye exams, hearing aid fittings, contact lens fittings, designer eyewear, and in-home visits. Our services cover vision correction, ocular health assessments, and hearing solutions.
Do you accept insurance?
Yes, we offer direct billing with most major insurance providers. Our staff can verify your coverage and handle claims processing during your visit.
Are house calls available?
Complimentary in-home visits are available within Port Colborne for patients with mobility limitations. Please call to schedule an appointment with our team.
How experienced is your staff?
Our team includes certified specialists with over 32 years of combined experience. Dr. Pinelli graduated in 2017, while Cheryl has decades of expertise in hearing solutions.
What products do you carry?
We offer designer eyewear frames, contact lenses (spherical/toric/multifocal), hearing aids, sunglasses, and protective eyewear. Our inventory includes premium lens coatings and modern hearing technology.
Reviews (4)
Wendy Alek
Nov 24, 2021
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Just picked up our glasses today and they are perfect! They took the time to fit us perfectly and explained the difference in the type of lenses etc. Excellent customer service and attention to detail. Couldn't be happier! Shop local!! Wish we had gone to them sooner!
Melody Wilcox
Jun 16, 2021
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I love every aspect of Smith Optical. Friendly staff, very accommodating and they go above and beyond for their customers, including me. I've gotten my brand new hearing aids a few months back and just last week I picked up my brand new glasses. Thank you so much Smith Optical .
Rick Pelletier
Mar 18, 2021
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The staff were friendly and quite helpful. They helped to reduce the cost through a youth program that we wouldn't have known about without their help. They also took the time to present a variety of frames so my son would feel comfortable choosing the correct frames for him. That's not easy for a 15 year old boy!
Overall, a great place for your eye care needs
Overall, a great place for your eye care needs
Kerrie Souchotte
Mar 17, 2021
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Being a family run business means their family looks out for my family! Myself and my daughter have been well looked after since we started with the clinic. We get the best personal service and their specials always save us money - win/win!! I'd recommend Smith Optical to anyone looking for quality, personal & professional service!
