Business Details
32 Years
experience
Marketing, Sales & Recruitment for Senior Living Communities
Greenhouse Marketing has been a trusted partner in the seniors housing and care industries for over 25 years. Our team brings unparalleled experience, with nearly 150 years of combined expertise, to deliver tailored marketing, sales, and recruitment solutions. We specialize in understanding the unique needs of senior living communities, offering services ranging from strategic marketing and digital campaigns to talent acquisition and mystery shopping. Our approach is rooted in collaboration, ensuring each client receives customized strategies that align with their organizational goals.With a proven track record of success, we empower clients to enhance occupancy, improve operational efficiency, and build high-performing teams. Our commitment to innovation and industry-specific knowledge positions us as leaders in a highly specialized sector. By prioritizing transparency, ethical practices, and measurable results, we foster long-term partnerships that drive sustainable growth for our clients.
Services
Marketing Services
Digital Marketing
Sales Support
Talent Acquisition
Mystery Shopping
Engagement Surveying
Resident Decanting
Details
- Year established: 1994
Highlights and features
- We offer 25+ years of specialized expertise in seniors housing marketing and sales.
- Our team has nearly 150 years of combined industry experience.
- We provide customized solutions tailored to each client's unique challenges.
- We guarantee measurable results through data-driven strategies and transparent reporting.
- Our recruitment services focus on finding industry-specific talent with proven success.
What people say
Proven track record
Industry-specific knowledge
Responsive team
Measurable results
Customized solutions
Services
Marketing Services
Our marketing services focus on maximizing ROI through targeted strategies tailored to senior living communities. We develop comprehensive plans encompassing traditional advertising, digital campaigns, and community outreach. Our team ensures consistent branding and messaging across all platforms while providing project management for seamless execution.
Digital Marketing
We specialize in digital marketing solutions designed specifically for the senior living sector. Our services include SEO, paid search advertising, social media management, and website optimization. These strategies enhance online visibility, generate qualified leads, and support sales teams with data-driven insights for improved conversion rates.
Sales Support
Our sales support services include training, coaching, and virtual assistance to optimize lead conversion. We implement structured sales processes, provide ongoing coaching to improve team performance, and offer virtual support to nurture existing leads for maximum occupancy growth.
Talent Acquisition
We help senior living operators attract top industry talent through specialized recruitment services. Our approach includes competency-based assessments, leadership development programs, and access to an extensive professional network to ensure optimal candidate-job matches for critical roles.
Mystery Shopping
Our mystery shopping program provides unbiased evaluations of customer experiences. Through comprehensive assessments and benchmarking against industry standards, we identify areas for improvement in sales processes, service delivery, and competitive positioning for senior living communities.
People
Heather Green
President & CEO
With over 30 years in seniors housing, Heather founded Greenhouse in 1994 after executive roles at major operators. She specializes in lead generation and marketing strategy, bringing deep industry knowledge and a proven track record of success.
Patrick Boult
Chief Operating Officer
Patrick has over two decades of seniors housing experience, including leadership roles at Revera. He excels at converting leads into business through strategic coaching and analytical expertise to achieve measurable results.
Sylvia Watts
Vice President, Strategic Initiatives
A seasoned marketing professional with extensive retirement living experience, Sylvia develops lead-generation programs and leads Greenhouse's recruitment initiatives with a focus on creating team synergy and successful candidate matches.
Pamela Starr
Vice President, Business Development
Pamela brings 30 years of senior living experience from leadership roles at Revera. She specializes in market analysis and strategic planning, combining healthcare advocacy with business acumen to drive client success.
Isis Gomez
Director of Strategic Marketing
Isis has 15+ years in advertising, managing media plans for senior living clients. A Sheridan College graduate, she combines analytical thinking with creative strategy to develop effective marketing campaigns that align with client objectives.
Questions
What industries do you specialize in?
We exclusively serve the seniors housing and care industries, including retirement communities, long-term care facilities, and home health services across Canada.
How do you customize your services?
We begin by thoroughly understanding your organization's unique challenges before developing tailored marketing, sales, and recruitment strategies in collaboration with your team.
What sets you apart from other agencies?
Our team has nearly 150 years of combined experience in this specialized sector, with a proven track record of success and an extensive industry network.
Do you work with new developments?
Yes, we support both new developments with lease-up strategies and established communities needing revitalization through targeted marketing and sales programs.
How do you measure success?
We track qualified leads generated, cost-per-lead metrics, occupancy improvements, and return on marketing investment with transparent reporting.
Can you help with staff recruitment?
Yes, our specialized recruitment services help find leaders, sales professionals, and healthcare staff specifically for seniors housing and care organizations.
