Business Details
21 Years
experience
Community-Based Social Marketing Training
For over three decades, we have pioneered Community-Based Social Marketing (CBSM) to empower organizations globally in fostering sustainable, healthy, and safe behaviors. Founded by Dr. Doug McKenzie-Mohr, our expertise lies in delivering world-class training, resources, and coaching grounded in scientific research. Our workshops, attended by over 75,000 professionals, provide hands-on experience in CBSM strategies, from identifying behavioral barriers to implementing scalable solutions.We emphasize adaptive management, evidence-based practices, and real-world application, ensuring clients achieve measurable impact. Recognized through awards, publications, and partnerships with 500+ organizations, we remain committed to advancing behavior change methodologies. Our mission is to equip professionals with tools to drive environmental, health, and safety initiatives effectively, fostering a legacy of sustainable change.
Services
Introductory Workshops
Advanced Workshops
Keynote Presentations
Coaching Services
Hosted Workshops
Training Hub Access
CBSM Certificate Programs
Resource Library Access
Group Meetings
Newsletter Subscription
Details
- Year established: 2005
Highlights and features
- We pioneered Community-Based Social Marketing, a globally adopted framework for behavior change.
- Our workshops have trained over 75,000 professionals in 20+ countries since 2005.
- We offer personalized coaching directly with Dr. Doug McKenzie-Mohr, the founder of CBSM.
- Our methods are backed by decades of research and case studies from 500+ organizations.
- We provide actionable tools like the CBSM Quick Reference Guide and Fostering Behavior Change Minute newsletter.
What people say
Life-changing event
Best workshop ever attended
Incredibly informative
Revolutionized program delivery
Exceptional speaker
Services
Introductory Workshops
Our Introductory Workshops provide a comprehensive foundation in Community-Based Social Marketing. Participants learn to identify behavioral barriers, develop targeted strategies, and implement scalable solutions through interactive exercises and real-world case studies. Designed for program managers, policymakers, and sustainability professionals, these sessions equip attendees with tools to drive measurable environmental, health, and safety outcomes. The three-day virtual format includes expert feedback and access to training materials.
Advanced Workshops
Advanced Workshops delve into complex behavior change challenges, offering in-depth exploration of CBSM methodologies. Participants refine skills in piloting strategies, evaluating impact, and sustaining behavioral shifts through advanced frameworks. Tailored for experienced practitioners, these sessions include collaborative problem-solving, peer networking, and direct guidance from Dr. Doug McKenzie-Mohr. The curriculum builds on foundational CBSM principles to address nuanced program design and adaptive management challenges.
Keynote Presentations
Dr. Doug McKenzie-Mohr delivers keynote presentations on leveraging CBSM for large-scale behavior change. These talks synthesize decades of research and global case studies to illustrate how organizations can overcome traditional marketing limitations. Audiences gain actionable insights into designing evidence-based programs, fostering community engagement, and achieving measurable sustainability outcomes through behavior-focused strategies.
Coaching Services
Personalized coaching sessions with Dr. McKenzie-Mohr provide tailored support for applying CBSM to specific organizational challenges. Clients receive expert advice on program design, barrier analysis, and strategy implementation through one-on-one or small-group consultations. This service bridges workshop learning with real-world application, ensuring sustained program effectiveness and continuous improvement in behavior change initiatives.
Hosted Workshops
We deliver customized in-person or virtual workshops for organizations seeking targeted CBSM training. These sessions adapt core curriculum to specific sectors, such as environmental conservation or public health, while maintaining methodological rigor. Hosted workshops include pre-training needs assessments, post-training implementation support, and access to exclusive resources, ensuring organizations maximize their behavior change program impact.
People
Dr. Doug McKenzie-Mohr
Founder & Lead Trainer
Dr. Doug McKenzie-Mohr, founder of Community-Based Social Marketing, has dedicated over 30 years to integrating behavioral science into community programs. An award-winning author and former psychology professor, he has trained 75,000+ professionals globally and authored three seminal books on CBSM, including 'Fostering Sustainable Behavior.'
Questions
What is Community-Based Social Marketing (CBSM)?
CBSM is a behavior-focused approach to program design that identifies and addresses barriers to sustainable actions. Unlike traditional methods relying on awareness campaigns, CBSM uses field-tested strategies to foster lasting environmental, health, and safety behaviors through community engagement and targeted interventions.
How do your workshops differ from other training programs?
Our workshops combine three decades of CBSM research with hands-on exercises, real-time expert feedback, and peer collaboration. Participants receive practical tools like the CBSM Quick Reference Guide and post-training resources, ensuring immediate application of strategies to real-world programs.
Can I host a workshop for my organization?
Yes, we offer customized in-person or virtual workshops for organizations. These sessions include pre-training assessments, tailored case studies, and post-training implementation support. Contact us to discuss scheduling and content adaptation to your specific needs.
What certification do participants receive?
All attendees receive a downloadable certificate of completion through our Training Hub. This verifies mastery of CBSM fundamentals and access to exclusive resources, including discussion forums, case studies, and implementation templates.
How do I access workshop materials after training?
Participants gain lifetime access to our Training Hub, containing workshop recordings, presentation slides, case studies, and implementation tools. This resource supports ongoing application of CBSM strategies and connects you with a global network of practitioners.