Business Details
38 Years
experience
Custom Rugs & Wallcoverings Toronto
At Creative Matters, we have dedicated over 35 years to crafting exceptional, original, and ethically-produced floor and wall coverings. Founded in Toronto in 1988, our company operates with a commitment to sustainable practices, design excellence, and humanitarian principles. Our co-owners, Ana Cunningham and Ali McMurter, lead a team that collaborates closely with clients to deliver bespoke solutions tailored to complex spaces across corporate, residential, hospitality, and government sectors. As a licensed Label STEP fair trade partner, we ensure ethical labor standards and environmental responsibility throughout our supply chain, from material sourcing to production.Our meticulous attention to detail and innovative use of natural materials, such as 100% Canadian wool, reflect our dedication to quality and client satisfaction. Recognized with industry accolades, including nominations for the Domotex Hannover Carpet Design Awards, we continue to push boundaries in design while maintaining transparency and integrity in all operations.
Services
Custom Rugs
Wall Coverings
Corporate Design
Residential Carpets
Hospitality Flooring
Sustainable Materials
Design Consultation
Marine Interiors
Government Projects
Stock Collections
Details
- Year established: 1988
Highlights and features
- We offer over 35 years of expertise in custom rug and wallcovering design.
- Our commitment to fair trade ensures ethical production practices.
- We specialize in creating sustainable, biodegradable carpet products.
- Our team collaborates closely with clients to meet unique design challenges.
- Recognized with multiple industry awards for design excellence.
Associations and certifications
- Label STEP
Services
Custom Rugs
We create custom rugs tailored to unique spaces, blending artistic design with functional durability. Our process involves material selection, construction method analysis, and color customization to meet client needs. With over 35 years of expertise, we deliver high-quality, ethically-produced solutions for residential, corporate, and hospitality environments.
Wall Coverings
Our wall coverings combine aesthetic appeal with acoustic performance, crafted from natural materials like 100% Canadian wool. These products purify air, reduce noise, and add texture to spaces. Customizable in size and color, they reflect our commitment to sustainable innovation and design excellence for commercial and residential projects.
Sustainable Materials
We prioritize biodegradable, renewable materials in all products, including wool and plant-based fibers. Our sustainable practices minimize waste and environmental impact while maintaining premium quality. This approach aligns with global fair trade standards and client demand for responsible, long-lasting design solutions.
Design Consultation
Our team partners with clients to develop tailored design concepts, considering spatial challenges, brand identity, and material performance. Through iterative feedback and technical expertise, we ensure solutions that balance aesthetics, functionality, and ethical production for complex projects.
Global Shipping
We offer worldwide shipping for custom and stock products, supported by offices in Toronto and Brussels. Our logistics network ensures timely, secure delivery to clients across diverse sectors, maintaining product integrity from production to installation in any location.
People
Ana Cunningham
Co-Owner & Managing Partner
Ana Cunningham co-leads Creative Matters with a focus on innovation and sustainable growth. With extensive industry experience, she drives strategic partnerships and design excellence, ensuring the company's values align with its global operations.
Ali McMurter
Co-Owner & Managing Partner
Ali McMurter oversees Creative Matters' operational leadership, emphasizing ethical practices and client collaboration. Her expertise in scaling sustainable initiatives has strengthened the company's market position since joining in 2024.
Questions
What types of custom floor coverings do you offer?
We specialize in custom rugs and carpets for corporate, residential, hospitality, and government sectors using sustainable materials.
Are your products environmentally responsible?
Yes, we produce 100% biodegradable carpets and use eco-friendly practices throughout our supply chain.
Do you work with international clients?
We serve clients globally, with offices in Toronto and Brussels, and a network of partners worldwide.
How do you ensure ethical production practices?
As a licensed Label STEP fair trade partner, we uphold fair labor standards and environmental protections in all our operations.
Can you create wall coverings as well as rugs?
Yes, we design custom wall coverings that combine acoustic performance with artistic aesthetics using natural materials.
What is your design process like?
We collaborate closely with clients to understand their vision, then leverage our expertise in materials and construction methods to deliver tailored solutions.
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