Stiff
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They want to know they can trust you. They want to know you're real. So tell them the truth. If you're not proud of it then you should be doing something else. Be precise. Cut out the noise. Tell people how you can help them or stop wasting their time. Be an expert. Build authority. Speak up. Be first.

Be best. Take the time you need and remember you will never, ever be more important than someone's opinion of you. We focus on specificity, methodology and metrics to ensure consistent connection with continuously evolving audiences. Our research practice is the foundation for the success of our strategic work.
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The land on which we work and live is the traditional unceded territory of the Algonquin Anishnaabeg people. Inequality, exclusion and systemic racism exist across this land, and the whole of Canada. They strike at Indigenous peoples, Black people, POC and other racialized communities, members of LGBTQ2+ communities, persons living with disabilities, and women.
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