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Business Details
29 Years
experience
Your Trusted Harley-Davidson Dealer in Barrie, ON
Barrie Harley-Davidson has been a family-owned and operated dealership since 1997, serving Central Ontario riders with a commitment to excellence. Our 32,400-square-foot facility offers new and pre-owned Harley-Davidson motorcycles, genuine parts, accessories, and MotorClothes apparel. With over 27 years of experience, we have consistently ranked as a Top 10 Canadian Harley-Davidson retailer, reflecting our dedication to quality and customer satisfaction. Our state-of-the-art service department features 8 service bays and a heated basement for winter storage, ensuring your motorcycle receives expert care year-round. Recognized with the Trev Deeley Retailer of the Year Award, we prioritize customer satisfaction through factory-trained technicians and adherence to strict service standards.

Our team of passionate riders brings decades of combined experience, offering personalized assistance for all motorcycle makes and models. Located in Barrie, Ontario, we serve communities across Muskoka, Orillia, Alliston, Midland, Bradford, and beyond, fostering a welcoming environment where riders feel part of the Harley-Davidson family. Our compliance with accessibility regulations and focus on transparent communication underscore our commitment to trustworthiness and inclusivity. With flexible scheduling, pick-up/delivery services, and a dedication to exceeding expectations, we ensure every customers needs are met with professionalism and enthusiasm.
Services
Motorcycle Sales Service & Repairs Parts & Accessories MotorClothes Apparel Winter Storage
Details
  • Year established: 1997
Highlights and features
  • Family-owned since 1997 with 27+ years of Harley-Davidson expertise.
  • Award-winning service department with factory-trained technicians.
  • Top 10 Canadian Harley-Davidson retailer for over a decade.
  • Heated winter storage with battery care and maintenance inspections.
  • Flexible pick-up/delivery services using enclosed transport.
What people say
Friendly and professional staff Outstanding customer service Expert motorcycle maintenance Welcoming to all riders Quick and efficient repairs
Services
Motorcycle Sales
Barrie Harley-Davidson offers a comprehensive selection of new and pre-owned Harley-Davidson motorcycles, including touring, cruiser, and sport models. Our sales team provides expert guidance to help customers choose the perfect bike for their riding style and preferences. With flexible financing options and trade-in evaluations, we ensure a seamless purchasing experience tailored to individual needs.
Service & Repairs
Our state-of-the-art service department features factory-trained technicians who perform routine maintenance, diagnostics, and repairs using genuine Harley-Davidson parts. Services include oil changes, brake inspections, and warranty-covered repairs to maintain optimal motorcycle performance and longevity.
Parts & Accessories
We supply authentic Harley-Davidson parts and accessories, ensuring compatibility and quality for your motorcycle. From performance upgrades to customization options, our parts department helps riders enhance their bikes with trusted components.
MotorClothes Apparel
Our apparel shop offers Harley-Davidson MotorClothes, including jackets, helmets, and lifestyle wear designed for comfort and safety. Expert staff assist customers in finding durable, stylish gear that meets riding needs.
Winter Storage
Heated on-site storage protects motorcycles during off-seasons, including battery care, fuel stabilization, and maintenance checks. Flexible scheduling and pickup/delivery services ensure convenience for riders preparing for winter.
People
Bruce Baker
Owner
Bruce has led Barrie Harley-Davidson since 1997, fostering a family-owned business recognized as a Top 10 Canadian Harley-Davidson retailer. His dedication to customer service and motorcycle excellence drives the dealerships success.
Miles
Service Manager
Miles oversees the service department, ensuring expert motorcycle care with a team of factory-trained technicians. His commitment to customer satisfaction has earned him praise for professionalism and reliability.
Jennifer Rimmer
Sales Associate
Jennifer provides personalized motorcycle purchasing guidance, earning accolades for her knowledge and customer-focused approach. She supports riders in selecting and financing their ideal Harley-Davidson models.
Questions
What services does Barrie Harley-Davidson offer?
We provide motorcycle sales, service, parts, apparel, winter storage, and extended service plans for Harley-Davidson riders.
Do you service non-Harley-Davidson motorcycles?
Yes, we welcome all motorcycle makes and models for service and repairs.
Is financing available for motorcycle purchases?
Yes, we offer Harley-Davidson Extended Service Plans and financing options for qualified buyers.
What winter storage options are available?
Our heated on-site storage includes battery tending, fuel stabilizer, maintenance inspections, and flexible scheduling.
Can I schedule a test ride?
Yes, test rides are available for 2025 Harley-Davidson models with an M2 license and proper gear.
What areas do you serve?
We serve Barrie, Simcoe County, Muskoka, Orillia, Midland, Bradford, and surrounding regions in Central Ontario.
Videos
Reviews (6)
Ighor B. Riding
Nov 11, 2021 Report
Worst customer service! I've been to places that treat customers bad but this place deserves an award from talking over customers to ignoring what the customer is trying to say its quite sad!
Dave Romanelli
Oct 19, 2021 Report
Polite ..... Professional ..... proficiency ...... not pusher but let u know whats needed .... thanks Miles ... Bruce & CJ ...... much appreciated ....... Dave R
Chris Salazar
Oct 16, 2021 Report
Miles, Bruce and the guys in service always take good care of me. My bike went in for tires while dirty. Came out shiny with new new shoes. Thanks gents! Amazing fast service. Always get my work done by barrie HD. Cheers!
Gordy Desjarlais
Sep 27, 2021 Report
Barrie Harley has been taking care of my FLHTC since I moved to Innisfil and is one of the best in service.
Brent Begg
Aug 24, 2021 Report
Service, Sales, Parts Dept.,Motorclothes. They all treat me like I am the only customer they have. They've looked after my '03 Fat Boy, my '09 Ultra Classic and I'm about to be ordering a '22 Tri Glide from them. A top notch, A1 organization!
Asela Piyatilaka
Aug 10, 2021 Report
Received friendly and an excellent Customer service from Jill and Derrick. Overall very good dealership, nice environment to do bike shopping. many choices are available. Happy to be a member of Harley Davidson family through this dealership. I would recommend Barrie Harley Davidson for any rider.