Since founding the company way back in 2004, we've produced a lot of great work for some amazing clients. We've also heard from many that the cost of video was too hard to justify, the ROI impossible to measure. Others who did occasionally invest in videos, did so simply to check off a box on a list once every couple of years.
Over the years, we've seen our industry evolve tremendously, with the emergence of high definition video and the birth of YouTube. One thing is for sure, that the concept of the silver bullet 'corporate video' is a thing of the past. Video marketing has matured to become a powerful tool which can deliver measurable results through strategy, optimization, and iteration.
Over the years, we've seen our industry evolve tremendously, with the emergence of high definition video and the birth of YouTube. One thing is for sure, that the concept of the silver bullet 'corporate video' is a thing of the past. Video marketing has matured to become a powerful tool which can deliver measurable results through strategy, optimization, and iteration.
Services
Our Work
Report
Interested in animated explainer videos? Check out Steady Launch, our division dedicated exclusively to our work for software and technology companies. Basetwo Media is a video production company with offices in Vancouver and Toronto that helps organizations across Canada to communicate and educate with video.
Resources
Report
How to format your scripts, how to apply narrative writing techniques to make more engaging and effective videos. Examples of how communicators in the health care field have used storytelling to more effectively engage audiences. From view rate to engagement and conversions, we explore the different kinds of metrics available and what they can tell you.
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