Business Details
18 Years
experience
Emergency
services
Your Perfect Bridal Experience Starts Here
Embrace Bridal-Formal Fashions is a family-owned and operated bridal shop serving Airdrie, Calgary, and surrounding areas since 2008. Our team of dress enthusiasts specializes in bridal sales, formal wear, menswear rentals, and professional tailoring with over 20 years of combined experience. We prioritize personalized service, offering stress-free shopping experiences and expert alterations tailored to each client's unique needs. Our commitment to honesty and authenticity ensures every customer receives dedicated support throughout their wedding journey.We maintain an organized selection of budget-friendly and trendy styles, with a focus on helping brides find their perfect fit without pressure. Our team accommodates special circumstances and provides emergency alterations when needed, as demonstrated by our track record of resolving last-minute fitting challenges. With a 4.9 Google rating from 104 reviews, we consistently deliver exceptional service that extends beyond the purchase through post-sale modifications like transforming wedding dresses for future events.
Services
Wedding Gowns
Bridesmaids Dresses
Alterations
Menswear Rentals
Prom Dresses
Mother of the Bride/Groom
Special Occasions
Dry Cleaning
Preservation
TLC Alterations
Details
- Year established: 2008
Highlights and features
- Family-owned business with 17 years of bridal industry experience since 2008
- Personalized, pressure-free consultations with dedicated consultants
- Emergency alteration services for last-minute dress adjustments
- Extensive selection of budget-friendly and trendy wedding styles
- 4.9 Google rating from 104 verified customer reviews
What people say
Best customer service
Amazing experience
Perfect dress fit
Helpful staff
Stress-free process
Services
Wedding Gowns
Our curated collection features diverse wedding gown styles from modern to traditional, including discounted off-the-rack options. We offer unhurried fittings with personalized recommendations based on body type and wedding theme. Every purchase includes complimentary consultation for post-wedding dress modifications like converting gowns to hi-low styles for future events.
Alterations
Professional tailoring services with over 20 years of experience ensure perfect dress fit. Our team handles complex adjustments including last-minute emergency alterations for special circumstances. We provide expert seam work, hemming, and structural modifications while maintaining garment integrity using industry-standard techniques and equipment.
Bridesmaids Dresses
Comprehensive bridesmaids dress selection with flexible return policies and thoughtful service. Our consultants help coordinate color schemes and styles across multiple fittings. We offer extended decision-making periods and price-matching for subsequent purchases after initial consultations.
Menswear Rentals
Complete menswear solutions including tuxedo rentals and formal wear sales for weddings and special events. Our inventory features current styles in various sizes with professional fitting assistance. We provide coordinated styling options that match bridal party themes while ensuring comfort and proper fit.
Prom Dresses
Specialized prom dress selection with personalized styling advice and alteration services. Our consultants create comfortable shopping environments for young clients, offering expert guidance on fabric choices and silhouette recommendations. We provide efficient turnaround for last-minute prom dress emergencies.
People
Caroline
Alteration Specialist
Experienced seamstress specializing in emergency wedding dress alterations with a focus on stress-free solutions for unexpected fitting challenges.
Dani
Sales Consultant
Expert bridal consultant known for personalized service and helping clients explore styles beyond their comfort zone without sales pressure.
Loi
Master Seamstress
Skilled tailoring professional with reputation for quick, precise alterations and exceptional customer service in formal wear adjustments.
Questions
How do I book a bridal appointment?
Call 403-948-2852 directly for immediate scheduling or email with preferred dates. Appointments require 1-hour slots with dedicated consultants.
Do you offer emergency dress alterations?
Yes, we accommodate urgent alteration needs including last-minute adjustments up to three days before events.
Can I try dresses without purchasing?
Absolutely! Our consultants encourage exploring options and even recommend visiting other boutiques before deciding.
What price ranges do you offer?
We feature budget-friendly options starting from discounted off-the-rack selections to premium designer gowns.
Do you alter non-purchased dresses?
Yes, our alteration services are available for any formal wear including dresses purchased elsewhere.
Can I bring multiple guests to appointments?
Yes, private appointments accommodate guests with unhurried 1-hour sessions for dress evaluations.
Reviews (6)
Chloe Graveline
Dec 28, 2021
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I purchased my wedding dress from Embrace at the end of 2019. The store was beautiful and staff were very helpful and efficient. I absolutely loved my dress and the alterations were done in house which made things very seamless. Highly recommend this bridal shop!
Alex Bushko
Nov 16, 2021
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Nadine was fantastic! She guided me through different styles, was super friendly and easy to chat with and really paid attention to what I was looking for! I ultimately went with a gown from a different boutique, but would recommend Embrace to anyone in the Calgary & Area!
Cassie Dubetz
Sep 25, 2021
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I am so so so happy I took the trip out to Airdrie to explore this store! The very first dress I tried on ended up being the one I went with! After falling in love with it, I went to several other bridal shops in Calgary and the dresses just didnt compare to the first one I tried on here! Im so thankful for their service, patience and giving me the confidence to look beautiful on my wedding day! Thank you so much to Embrace for helping me look like a million bucks as a bride!
Laura Barr
Jul 02, 2021
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When my friend and I visited, my friend (who is the bride to be), didn't have much in mind for what she wanted in terms of style or anything. It was her first time looking at and trying on wedding dresses!
Nadine was the young woman helping us and, even though she was extremely busy at the time, she was BEYOND helpful!!! Not just helpful but so, so very knowledgeable in her craft as well! We were thoroughly impressed with her knowledge and skills! She let us wander around and pick out a few and helped my friend try them on. Then, based on which ones were the favorites, she picked out a few suggestions
Nadine was the young woman helping us and, even though she was extremely busy at the time, she was BEYOND helpful!!! Not just helpful but so, so very knowledgeable in her craft as well! We were thoroughly impressed with her knowledge and skills! She let us wander around and pick out a few and helped my friend try them on. Then, based on which ones were the favorites, she picked out a few suggestions
Cora-Lee Coburn
Jan 05, 2021
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Nadine was the best personal shopping assistant ever. No hidden costs. Very personable and very perceptive to the likes and dislikes of the bride to be. Found the PERFECT dress. Totally impressed. Very satisfying experience.
Christina Tseng
Sep 04, 2020
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Came in for my wedding dress back in February and was helped by Carol and Nadine. They were so friendly and helpful and made the entire process very stress-free and fun for me, my mom and 2 bridesmaids. Upon entering the store I had absolutely no idea what kind of dress I had wanted, but they helped to narrow down the styles I liked to find my dream dress. Usually I am pretty indecisive so I thought bridal shopping would be a lot more overwhelming and stressful, but it wasn't at all! Fast forward a couple of weeks later... Before I was able to put in my order, the pandemic happened and businesses
