Fiorio At Square One

Business Details

50 Years

experience

Experience Premium Hair & Beauty Services in Toronto

Founded in 1976 by Maurice Fiorio At Square One, our salon has redefined the Toronto hair care experience through personalized service and technical excellence. With roots in France dating back to 1963, our founder's deep understanding of fashion and beauty established a legacy of innovation. Every client receives a tailored consultation, complimentary beverages, and expert scalp treatments to ensure optimal results. Our stylists operate on a level-based system reflecting experience, skill, and client retention metrics. We maintain complete transparency in pricing and service fees, with all charges clearly disclosed before treatment.

Our commitment to quality extends to ongoing education for our team, ensuring we remain at the forefront of industry trends. The ECI charge included in receipts directly supports professional development initiatives for our staff. Located across multiple Greater Toronto Area locations, we combine European elegance with modern techniques. Our services span haircuts, coloring, styling, and special occasion updos, each customized to individual needs. This dedication to craftsmanship and client satisfaction has maintained our reputation as a trusted name in hair care for over four decades.

Services

Haircut Blow-Dry Coloring Updo Consultation Scalp Massage

Details

Year established: 1976

Highlights and features

We offer personalized consultations with level-certified stylists
Our European-trained professionals maintain industry-leading expertise
Complimentary scalp treatments included with every service
Transparent pricing with no hidden fees
ECI charge directly funds ongoing stylist education programs

What people say

Personalized consultations Skilled stylists Exceptional results Relaxing experience Transparent pricing

Website

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Services

Haircut

Custom haircuts tailored to individual features and lifestyle. Our stylists use precision techniques developed through years of European and Canadian training. Each session includes a comprehensive consultation to understand client preferences and hair characteristics.

Blow-Dry

Professional styling services using advanced tools and techniques. Available as standalone service or add-on to haircuts. Includes optional hot tool application for enhanced volume and texture definition.

Coloring

Custom color treatments formulated to client specifications. Our colorists use premium products and advanced application methods. Services include full head color, highlights, and corrective treatments performed by certified specialists.

Updo

Special occasion hair styling for weddings and events. Requires prior wash and blow-dry appointment. Our stylists create elegant, long-lasting designs using professional-grade products and techniques.

Consultation

Complimentary personalized hair analysis before all major services. Experts evaluate hair type, condition, and growth patterns to recommend optimal treatments. Includes discussion of styling preferences and maintenance requirements.

People

Maurice Fiorio

Founder

Established Toronto's first FIORIO salon in 1976 after training in France since 1963. Recognized for combining European styling traditions with modern techniques to create a unique salon experience.

Questions

What areas do you serve?

We operate multiple salons across the Greater Toronto Area including Bayview, Beaches, and Square One locations.

How are service prices determined?

Our level-based pricing system considers stylist experience, skill level, and client retention metrics to ensure fair, transparent pricing.

What's included in a haircut service?

All haircuts include a personalized consultation, scalp massage, and blow-dry. Prices vary based on stylist level and service complexity.

Do you offer special occasion styling?

Yes, we provide updo services for weddings and events. We recommend scheduling a wash and blow-dry appointment the night before your styling session.

How do you maintain stylist expertise?

Our ECI program funds ongoing education for all stylists, ensuring our team maintains the latest industry skills and knowledge.

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Reviews (5)

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Etobicoke R.

Oct 10, 2021 Report

I'm finally back to give a review for this salon, long after deciding to stop going there. The reason I was a returning customer for many years was just because one of the female colourists did a really nice job (even if she was aloof with me). Unfortunately due to scheduling issues I regularly had to get the colour done by various other colourists, including Marc (owner's son) and others, which always turned out badly (Marc made my hair almost white blonde even though I specifically said I wanted to go darker; the other ones also sometimes ignored instructions). The stylists are mostly

K. H.

Sep 15, 2021 Report

This was my first visit to Fiorio and they exceeded my expectations. Daniel took the time to understand my needs, then shared his vision of the best cut for my hair and face shape. We were totally in sync. Finally, he executed a technical cut with ease and precision. I am so happy to have found this stylist!

Jacinta C.

Jul 03, 2020 Report

I have been attending Fiorio for about 15 years and my stylists are fabulous! I alternate between Chrisy and Alison who are stellar at what they do. Sadly mum doesn't come with me anymore but I have our great memories there to stay alive since her passing. My only concern for this salon is the deplorable attitude of their receptionist who has no tact or hosting skills. I have told Mr. Fiorio that keeping her will hurt his business and potential future sales. Keeping my fingers crossed.

Daniela P.

Nov 09, 2019 Report

Very clean, wonderful salon in the heart of Yorkville. Staff is very friendly with a cool, relaxed environment. Highly recommend!

Amy S.

Sep 22, 2019 Report

My experience: made a last minute blow out appt on Friday afternoon. Was told when I booked that it is $65. I thought it was steep but it's Yorkville. She's a senior stylist.
Arrived for appt on time. Was brought to chair, asked what I wanted. Told her basic blow out w round brush. Said ok. Brought me to the hair washing area and told me to sit. I asked if I could have a smock. She seemed surprised that I would ask for one. This is the first time in my life I haven't been given a smock as soon as I came to an apt in any salon. One wash I usually get two (I have a lot of hair)not