Business Details
47 Years
experience
Custom Engagement Rings in Toronto
Serli & Siroan has been crafting timeless jewelry since 1979, blending traditional artistry with modern design. Founded in Toronto, our family-owned business spans three generations, specializing in custom engagement rings, wedding bands, and luxury jewelry. Every piece is meticulously handcrafted using ethically sourced diamonds certified by GIA and GL, ensuring both quality and integrity. Our team of expert jewelers collaborates closely with clients to transform personal love stories into bespoke designs, offering a seamless experience from consultation to delivery.With over 45 years of industry expertise, we prioritize transparency, exceptional craftsmanship, and personalized service, making us a trusted name in Toronto and beyond. Our commitment extends beyond the sale, providing complimentary lifetime maintenance and a peace-of-mind guarantee to ensure every piece remains cherished for generations.
Services
Engagement Rings
Wedding Bands
Custom Design
Diamond Certification
Jewelry Repair
Ethical Sourcing
Lifetime Maintenance
Consultation
Platinum Rings
Gemstone Jewelry
Details
- Year established: 1979
Highlights and features
- We offer over 45 years of expertise in bespoke jewelry design and craftsmanship.
- Our diamonds are GIA-certified and sourced ethically, ensuring quality and integrity.
- We provide personalized consultations to create custom designs tailored to your story.
- We deliver unmatched customer service with a focus on trust and transparency.
- We include complimentary lifetime maintenance for all jewelry purchases.
Associations and certifications
- GIA
- GL
What people say
Exceptional craftsmanship
Personalized service
Ethically sourced diamonds
Stress-free experience
Beautiful designs
Services
Custom Engagement Rings
Transform your love story into a one-of-a-kind masterpiece with our custom engagement ring service. Our expert designers collaborate with you to select ethically sourced diamonds and create handcrafted designs that reflect your unique style and commitment. From initial sketches to final delivery, we ensure every detail aligns with your vision, offering a lifetime of beauty and meaning.
Wedding Bands
Discover timeless wedding bands crafted from platinum, white gold, and yellow gold, designed to symbolize your enduring partnership. Our collection includes diamond-studded and minimalist styles, all handcrafted to complement engagement rings and personal tastes. We also offer custom options to create a perfect match for your unique story.
Diamond Certification
Ensure your diamond's authenticity and ethical origin with our GIA and GL-certified stones. Each certificate details the 4Cs (Cut, Clarity, Color, Carat) and confirms conflict-free sourcing. Our experts guide you through the selection process to find the perfect stone that balances beauty, value, and integrity.
Jewelry Repair
Preserve your jewelry's brilliance with our complimentary lifetime repair and maintenance services. We offer cleaning, prong checks, resizing, and inspections to ensure your rings remain secure and radiant. Our artisans use advanced techniques to restore and protect your cherished pieces for generations.
Ethical Sourcing
Commit to responsible luxury with our ethically sourced diamonds and gemstones. We adhere to the Kimberley Process and partner with suppliers who uphold human rights and environmental standards. Every piece comes with documentation verifying its origin, ensuring your jewelry reflects both beauty and integrity.
People
Daniel Siroan
Expert Jeweller & CEO
With 30 years of experience, Daniel Siroan combines traditional techniques with modern design. He leads Serli & Siroan's commitment to craftsmanship, ethical sourcing, and personalized service, ensuring every client receives a timeless piece that tells their unique story.
Questions
Can I customize my engagement ring?
Yes, we offer full customization, from diamond selection to setting design, ensuring your ring reflects your unique love story.
Are your diamonds ethically sourced?
All diamonds are GIA-certified and sourced through conflict-free, ethical channels adhering to the Kimberley Process.
Do you offer financing options?
Yes, we provide flexible financing plans to make your dream ring accessible without upfront costs.
How long does a custom ring take?
Custom rings typically take 4–6 weeks, depending on design complexity and material selection.
What is your return policy?
We offer a flexible return policy for non-custom items; custom rings have specific terms confirmed at purchase.
Do you provide jewelry maintenance?
Yes, we offer free lifetime cleaning, prong checks, and resizing for all jewelry purchased with us.
Reviews (7)
Mark Dykstra
Oct 21, 2019
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The entire experience, from start to finish, was extremely comfortable. Every question I had was answered, and all around it was very pleasant. I would recommend Serli and Siroan to anyone who wants a more personal experience than a large chain.
Karin Fritzlar
Jul 22, 2019
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My fiance and I can't say enough good things about Daniel at Serli and Siroan. He was patient, knowledgable, honest and never once pushy. He took his time to understand what we were looking for and guided us to my absolute dream ring. The final result is stunning and I continue to get compliments on it. The service that we received from Daniel and Christine was what really put them heads and tails above the rest. I look forward to a long relationship with Serli and Siroan and wouldn't hesitate to recommend them for a second.
Ivana Genua
Jun 25, 2019
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Spectacular designs, expert diamond knowledge and wide selection of diamonds to suit every budget without compromising quality. Artisanal, handcrafted workmanship enjoyed by even the most discerning of customers. We have enjoyed the beautiful jewellery, staff and service here for decades (we followed them from a previous location!). There is no one else we trust with our jewellery needs.
Michael Scida
Apr 27, 2019
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Great customer service from the moment I walked in. Daniel helped me pick the perfect engagement Ring for my fiancé!
Sadaf Tataei
Aug 20, 2018
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My fiancé and I came from Ottawa looking for our wedding rings and had a wonderful experience working with Daniel and his mother at Serli and Siroan. The rings we bought are great quality and designed exactly as requested. This family owned jewelry store goes above and beyond to look after clients and we would highly recommend them.
Peter Perrone
Jul 11, 2018
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My partner and I went to look at engagement rings and were helped by a very friendly Daniel who showed us a lovely selection of high quality diamonds in a range of unique settings. We found the perfect ring and now my partner is a very happy fiancee who gets many compliments on her beautiful engagement ring. We couldn't be happier with the experience and Daniel's undivided, expert attention. Thank you Daniel!
Angela Wang
Mar 30, 2018
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My now fiance and I went into Serli & Siroan on a whim last fall just to get a sense of the types of engagement rings that are available. Right away, I fell in love with a gorgeous dark blue sapphire ring - and with Daniel and Deni, who were so charming and fun to talk to! In fact, we had such a great experience with that initial encounter that we… didn't even think about going to another store! My fiance ended up proposing last month, and he had an amazing experience working with Daniel and Deni to get the ring just right (the exact ring I fell in love with last fall was sold so they
