Business Details
39 Years
experience
Your Trusted Auto Parts & Tire Experts in Markham
Since 1987, Steelcase Tires'n'mags has been a trusted provider of premium wheels and tires in Markham, Ontario. Founded by Harold Boake and Jim Bridgeman, our business transitioned from agricultural roots to specialize in automotive solutions, driven by a passion for vehicles and customer service. Over 35 years, we expanded from a single bay to a 12,000-square-foot facility, offering 25+ tire brands and comprehensive services including installation, repairs, and seasonal storage. Our team of experienced professionals, including co-owner Dave Holmeshaw and the next generation of experts like Richard Boake, prioritizes honest advice and competitive pricing.We serve retail customers, automotive dealers, and fleet operators across the Greater Toronto Area, maintaining a commitment to quality and community trust. With certifications from leading manufacturers and a focus on innovation, we ensure every client receives reliable, expert-driven solutions tailored to their driving needs.
Services
Winter Tire Packages
Tire Storage
Tire Repair
Wheel Refinishing
Tire Inspections
Wheel Balancing
Tire Rotations
Winter Changeovers
Details
- Year established: 1987
Highlights and features
- We offer 35+ years of expertise in tire and wheel solutions.
- Our team includes certified technicians with manufacturer-backed warranties.
- We provide competitive pricing on 25+ premium tire and wheel brands.
- Our facility offers secure tire storage and seasonal changeover services.
- We serve both retail customers and automotive industry partners.
Services
Winter Tire Packages
Our winter tire packages include premium brands like Michelin and Goodyear, ensuring optimal traction and safety in cold weather. Expert installation and seasonal storage options are available. Packages are tailored to fit various vehicle types and driving conditions.
Tire Storage
We securely store off-season tires in our facility, protecting them from weather damage. This service includes cleaning, labeling, and quick reinstallation when needed. Customers avoid clutter while extending tire lifespan with professional care.
Tire Repair
Our technicians assess and repair punctured tires using industry-approved methods. Services include patching, plug installation, and pressure checks. We prioritize safety by ensuring repairs meet manufacturer standards for durability and performance.
Wheel Refinishing
We restore damaged rims through sanding, painting, and protective coating. Services address scratches, corrosion, and bends on steel and aluminum wheels. Refinishing enhances aesthetics and maintains wheel integrity for long-term use.
Tire Rotations
Regular tire rotations improve tread wear and extend tire life. Our team balances wear patterns by moving tires to different positions on your vehicle. This service enhances handling and ensures even performance across all driving conditions.
People
Harold Boake
Co-Founder
A former farmer turned tire industry pioneer, Harold co-founded Steelcase Tires in 1987. With decades of hands-on experience, he remains actively involved in customer service and business operations.
Jim Bridgeman
Co-Founder
Jim leveraged his tire industry knowledge to co-establish Steelcase Tires. He focuses on supplier relationships and technical training, ensuring the team stays updated on the latest automotive technologies and best practices.
Dave Holmeshaw
Co-Owner
Starting as seasonal staff in 1990, Dave became a co-owner in 2005. He specializes in customer relations and wholesale operations, driving the company's growth into a major regional supplier.
Richard Boake
Next-Gen Expert
Harold's son Richard represents the new generation of tire experts at Steelcase. He manages daily operations and digital initiatives, blending traditional service values with modern efficiency.
Emily Green
Customer Service
Emily coordinates appointments and client inquiries, ensuring seamless communication. Her focus on personalized service reflects Steelcase's commitment to making every customer feel valued and supported.
Questions
What services does Steelcase Tires n' Mags offer?
We provide winter tire packages, tire storage, repairs, wheel refinishing, balancing, rotations, and seasonal changeovers. Our team also sells premium tire and wheel brands.
Do you service both retail and commercial clients?
Yes, we serve individual vehicle owners and businesses including dealerships, taxi companies, and service centers through our wholesale division.
Can I store my tires at your facility?
Yes, we offer secure seasonal tire storage with cleaning, labeling, and reinstallation services when needed.
Are your technicians certified?
Our team includes certified professionals trained in tire repair, installation, and wheel maintenance, ensuring quality workmanship and safety.
What areas do you serve?
We primarily serve Markham, Thornhill, and the Greater Toronto Area, with both in-person and wholesale distribution options.
Do you offer winter tire changeover assistance?
Yes, we handle complete winter tire swaps, including installation and storage of summer tires, to simplify seasonal transitions for customers.
Reviews (5)
Sasith Fernando
Jan 02, 2022
Report
I went to Steelcase Tires to get my winter tires. Their price cannot be beaten, they are the best !
Zack really helped me to select the tires and rims also to arrange the appointment. Thanks Zack
They know what they do. I highly recommend this place!
Zack really helped me to select the tires and rims also to arrange the appointment. Thanks Zack
They know what they do. I highly recommend this place!
Ivy Dashwood
Dec 25, 2021
Report
Dave was fantastic, treated us like family and gave us great advice based on OUR needs. Thanks again, Dave!
Anna Bergs
Dec 02, 2021
Report
Great efficient group of technicians; from starting with an estimate , through scheduling and new winter tire installed, everything was smooth & on time. Refreshing to see there are still businesses who perform to excellence in these times of all sorts of disruptions & distractions. I would highly recommend this Company & wishing them further success and staying healthy. Greatful customer Anna.
Williamtune R.
Nov 26, 2021
Report
In the middle of new tire installation technician came out with 10+ damaged lug nuts, 2 of them are the expensive keys, saying previous tire change damaged those lug nuts. As a matter of fact I changed tires by myself. So I know the condition of lug nuts. I still paid for new lug nuts though since at the moment my car served as hostage. A rip-off to get additional $$$
David Caruso
Oct 29, 2021
Report
These guys are honest, knowledgeable, and efficient. Ive been going to steelcase tires for years and this last experience was nothing different. Jim was personable and gave some honest advise. Buying tires from a dealership is just crazy and a waste of money.
