Business Details
26 Years
experience
Your Trusted Bike Shop in Victoria
Established in 2000, Straight Up Cycles began as a bicycle repair center and has evolved into a full-service bike shop in Victoria. Our expertise spans custom bike building, repairs, and personalized sales, driven by a team of experienced cyclists. We prioritize individualized service, ensuring every customer finds the perfect bike for their unique needs. Our mechanics, with decades of combined experience, handle everything from minor adjustments to complete overhauls.As exclusive dealers for renowned brands like Argon 18 and Parlee, we combine technical knowledge with a passion for cycling. Our commitment to comfort-focused bike fitting ensures riders achieve optimal performance and enjoyment. With a deep understanding of local terrain and cycling culture, we support riders of all levels, from casual commuters to competitive athletes.
Services
Bicycle Sales
Bicycle Fitting
Custom Bicycles
Repairs
Consignment Bikes
Details
- Year established: 2000
Highlights and features
- 25+ years of cycling industry experience
- Personalized bike fitting for optimal comfort
- Custom builds tailored to individual preferences
- Expert mechanics for all repair complexities
- Exclusive dealer for premium bicycle brands
Services
Bicycle Sales
We offer personalized bicycle selection with no high-pressure tactics. Our staff considers your riding style, budget, and future goals to recommend suitable bikes. Every purchase includes component adjustments to match your specific needs and preferences.
Bicycle Fitting
Our fitting process ensures optimal comfort and performance by customizing saddle height, stem length, and component placement. We adapt to individual rider characteristics including flexibility, experience level, and specific physical requirements for long-term cycling enjoyment.
Custom Bicycles
Create your dream bike with hand-selected components from top manufacturers. We offer build kits matching boxed bike prices while providing complete customization. Our experts guide you through frame selection, component choices, and specialized features like rack mounts or disc-brake compatibility.
Repairs
From basic maintenance to complete overhauls, our experienced mechanics handle all repair needs. Services include safety inspections, drivetrain maintenance, and bearing system servicing. We work on all bike types and brands with transparent pricing and quality workmanship.
Consignment Bikes
We offer a curated selection of pre-owned bicycles including road, mountain, and commuter models. Our inventory features well-maintained bikes from brands like Specialized, Trek, and Marinoni with detailed component specifications for informed purchasing decisions.
People
Gerry Huizinga
Owner
With over 25 years in the cycling industry, Gerry brings extensive mechanical expertise and passion to Straight Up Cycles. He leads a team dedicated to personalized service and technical excellence for all cycling needs.
Questions
What services does Straight Up Cycles offer?
We provide bicycle sales, custom builds, professional fitting, repairs, and consignment bikes. Our services cater to road, mountain, and commuter cyclists with personalized solutions.
Can I get a custom-built bicycle?
Yes! We specialize in custom builds using components from Argon 18, Moots, Parlee, and other premium brands. Our experts help select components tailored to your riding style and preferences.
Do you service all bicycle types?
Our mechanics work on all bike types and brands, from basic repairs to complete overhauls. We handle road, mountain, commuter, and specialty bicycles with equal expertise.
What are your store hours?
We're open Monday-Friday 9:30 AM-5:30 PM, Saturday 9 AM-5 PM. We're closed on Sundays but always ready to help during business hours.
Can I trade in used components?
Yes! We offer trade-in value for original equipment when making component changes. The value adjustment ensures fair pricing when upgrading or modifying your bike's configuration.
Reviews (3)
Jim B.
Aug 04, 2019
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Great job, communicated well, ready when promised. I came in with a short worn and stretched chain, (lost 4 links a while ago), worn out chain ring and cassette. I had new cassette, chain ring and chain installed, and a new bottom bracket (old bearings rusted). Their work improved my bike - quiet, fast, efficient. Price was good and the people at Straight Up listen, answered my questions so I understood what was being said. They like bikes and what they do. Thanks so much
NotJeff T.
Apr 13, 2015
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This place is great!! I wanted to buy an Argon 18, but no one in Washington or Oregon sells them. Only one shop in Victoria sells them and several in Vancouver. I sent emails to all these shops and Mark at Straight Up responded first. He was very helpful and had great information. Based on this, I went from Seattle to Victoria for a few days to see the bike, try it out, and maybe buy it. Mark spent 4 hours with me. Measuring me, switching out the stem, saddle, and tires, installing new pedals and getting everything just right so I could take it out for a spin. WOW - it felt great. Much
Jennifer M.
Dec 16, 2013
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The people who work here are lovely. I crashed my bike once, mangling my brakes and handlebars. Two shops turned me away saying it was too close to closing time before I came here. They never try to push sales on you, I bought shoes here once and my beaux bought a road bike. Genuine, kind people.
