Business Details
Luxury Designer Eyewear Vancouver
At Niche Eyewear Boutique, we are dedicated to curating the world's most exquisite independent eyewear collections through global exploration and artisanal craftsmanship. Our team, led by owner Valerie Afriat and managing partner Michele Grisack, combines decades of industry experience with a deep understanding of facial anatomy and style trends to deliver personalized optical solutions. We specialize in sourcing handcrafted frames from renowned designers across Italy, France, Germany, Japan, and beyond, ensuring each piece reflects both innovation and timeless artistry. Our commitment to cutting-edge lens technology is maintained through partnerships with leading optical lens providers and continuous professional training.We prioritize creating a luxurious boutique experience where every client's unique vision needs, lifestyle, and aesthetic preferences are meticulously addressed. With over 35 years of combined expertise, we offer comprehensive services including custom frame fittings, specialty fits for unique facial structures, eyewear makeovers, precision adjustments, and meticulous repair work. Our mission extends beyond mere vision correctionwe aim to transform eyewear into a profound expression of personal style while maintaining uncompromising quality and comfort.
Services
Custom Frame Fitting
Specialty Fits
Eyewear Makeovers
Adjustments
Repairs
Highlights and features
- 35+ years combined experience in artisanal eyewear curation
- Exclusive partnerships with independent global eyewear designers
- Personalized frame fitting process for unique facial structures
- Complimentary lifetime frame adjustments and maintenance
- Certified opticians with ongoing lens technology training
What people say
Wonderful selection
Excellent customer service
Immediate repair service
Knowledgeable and patient
Eclectic array of frames
Services
Custom Frame Fitting
Our custom frame fitting service provides tailored eyewear solutions matched to your facial contours and lifestyle needs. Expert opticians analyze your prescription, face shape, and visual requirements to recommend frames that offer optimal comfort and style. The process includes precise measurements and adjustments to ensure perfect alignment and long-term wearability.
Specialty Fits
Specialty fits address unique facial structures with specialized frame solutions for petite, oversized, and international bridge fits. Our experts combine technical knowledge with style expertise to find frames that accommodate specific anatomical requirements while maintaining aesthetic appeal and functional comfort through meticulous adjustments.
Eyewear Makeovers
Eyewear makeovers transform your look with curated frame selections that reflect your personal style. Professional stylists guide clients through our exclusive collections, helping them discover frames that enhance their features and align with their lifestyle while ensuring proper fit and optical performance for daily wear.
Adjustments
Our adjustment service optimizes frame fit through precise modifications to nose pads, temples, and frame curvature. Certified technicians use specialized tools to correct alignment issues, eliminate pressure points, and restore proper positioning for metal and plastic frames, ensuring all-day comfort and visual clarity.
Repairs
Comprehensive repair services restore broken or damaged eyewear through temple replacements, hinge repairs, and frame realignment. Our technicians perform deep cleaning, component replacement, and structural restoration to extend the lifespan of premium frames while maintaining their original design integrity and functionality.
People
Valerie Afriat
Owner
With over 35 years in the optical industry, Valerie curates Niche's exclusive designer collections through global artisan partnerships. Her expertise in facial aesthetics guides personalized frame selections for clients seeking both style and comfort.
Michele Grisack
Managing Partner
As managing partner, Michele oversees daily operations and client relations. Her extensive optical knowledge ensures every customer receives expert guidance in finding frames that perfectly match their vision needs and personal style.
Dr. Santye Chen
Optometrist
Dr. Chen provides comprehensive eye exams and prescription updates. With specialized training in vision correction, she ensures optimal lens prescriptions paired with frames that complement each patient's unique facial features.
Kim Dobinson
Lead Optician
Kim specializes in complex frame fittings and adjustments. Certified in advanced optical techniques, she helps clients find perfect frame matches while providing expert maintenance and repair services for luxury eyewear.
Michele Grisack
Optical Consultant
Michele combines technical expertise with fashion insight to guide clients through Niche's designer collections. Her attention to detail ensures each customer finds frames that balance visual correction with personal expression.
Questions
What eyewear brands do you carry?
We feature independent designer brands like Etnia Barcelona, Tom Ford, Maui Jim, Gucci, and niche artisanal collections from Italy, France, and Japan.
Do you accept vision insurance?
Yes, we work with major vision insurance providers and help maximize your benefits for frame purchases and eye exams.
Can you repair broken glasses?
Our certified technicians provide comprehensive repairs including temple replacement, nose pad adjustments, frame realignment, and lens re-fitting.
What frame fitting services do you offer?
We provide custom frame fittings, specialty fits for unique facial structures, and eyewear makeovers with personalized style consultations.
Do you offer eye exams?
Yes, we provide comprehensive vision assessments and prescription updates performed by licensed optometrists.
What locations do you serve?
We operate two Vancouver locations: South Granville and Kitsilano, serving the Lower Mainland region.
Reviews (7)
Shai Barkai
Dec 15, 2021
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Valerie provided excellent service. We were tourists and needed the sunglasses quickly. Niche came through as promised. I would highly recommend them!
Shirley Wiebe
Dec 03, 2021
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I absolutely love the eyeglass frames that Michelle helped me to find - I would say that a day never goes by where someone doesn't compliment me on them! In these 18 months of wearing a face mask, I've been especially grateful to have these stand out frames. I have worn glasses for many years, liked some pairs more than others, but Niche Eyewear has given me THE best look, style and comfort of all. They are transition lenses and turn a deep sapphire blue on a sunny day, and look even cooler, if that's possible. Thank you Michelle, for your personalized service and patience with my indecision.
Brendo
Nov 29, 2021
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I visited eight stores looking for glasses and the service at Niche Eyewear Boutique was head and shoulders above the rest. Raman was incredibly helpful and I ended up choosing the ones she likes the most. Great recommendation!
Hadas Haft
Nov 26, 2021
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I just got a pair of glasses at Niche and had a really great experience. Valerie is really knowledgeable and she has a great selection of small frames for smaller adult faces, which is usually really hard to find. Would highly recommend this place if you're looking for good quality frames. Great service, too!
I. Ada
Nov 26, 2021
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If I could give ten stars I would! The most wonderful eyewear boutique in Kits with high quality frames and excellent advice. Valerie will make choosing your new pair of glasses such a treat and will guide you towards the best fit and style like no other. Above and beyond service, would highly recommend to anyone who dreads having to get new glasses. Your sole problem will be not knowing which ones to pick from!
Hlk Yvr
Oct 30, 2021
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Awesome selection of special, beautifully made frames, and *superior* customer service from both Valerie and Raman. Bought my previous glasses from Bailey Nelson and they were absolute garbage. Niche is all about quality.
Angela Wong
Oct 29, 2021
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Niche has a wide selection of frames that are unique and are of good quality. Very rare now a days.
Michelle is an experienced optician also professional. I went in just looking and found what I wanted but couldn't find elsewhere. Michelle knows her lens as well and was truthful. Thank you Michelle
Michelle is an experienced optician also professional. I went in just looking and found what I wanted but couldn't find elsewhere. Michelle knows her lens as well and was truthful. Thank you Michelle
