Business Details
Your Trusted Hotel Management Partner in Canada
We are Silver Birch Hotels & Resorts Hotels & Resorts, a leading hotel operations and asset management company with deep roots in communities across Canada. Our team of over 2,700 associates delivers exceptional hospitality experiences while maintaining the highest standards of brand partners. We specialize in managing full-service, focused service, and extended stay hotels, combining operational excellence with a commitment to creating memorable guest experiences. Our focus on talent development ensures both guest satisfaction and industry-leading results. With properties in prime locations like Kelowna's lakefront Delta Hotels Grand Okanagan Resort, we blend local character with professional management.Our leadership team brings decades of combined experience in hospitality, finance, and operations, supported by specialized departments in revenue management, project management, and investor relations. We maintain transparency in operations while fostering a fun, people-centric corporate culture. Our strategic approach to asset management and capital planning drives long-term value for stakeholders. Through continuous innovation in hospitality technology and service delivery, we remain at the forefront of Canada's competitive hotel industry. Our commitment to excellence has solidified our position as a trusted partner for major hotel brands across the country.
Services
Hotel Management
Asset Management
Investor Relations
Revenue Management
Project Management
Highlights and features
- We manage over 2,700 associates delivering exceptional hospitality experiences
- Our team includes hospitality leaders with 20+ years of industry experience
- We operate full-service, focused service, and extended stay hotels nationwide
- Our specialized departments handle revenue management and project execution
- We maintain strategic partnerships with major hotel brands across Canada
Services
Hotel Management
We provide comprehensive hotel management services across Canada, overseeing full-service, focused service, and extended stay properties. Our experienced team ensures operational excellence while maintaining brand standards and delivering exceptional guest experiences. With expertise in revenue management and asset optimization, we maximize property performance for owners and investors.
Asset Management
Our asset management division specializes in strategic portfolio optimization for hotel properties across Canada. We implement value-enhancement strategies through capital planning, project management, and performance analytics. Our team leverages deep industry expertise to maximize returns while maintaining operational excellence and brand compliance across diverse hotel portfolios.
Investor Relations
We maintain robust investor relations programs connecting stakeholders with hotel portfolio performance. Our services include financial reporting, governance frameworks, and strategic communication for domestic and international investors. With dedicated professionals managing investor partnerships, we ensure transparency and alignment with long-term asset strategies across our Canadian hotel portfolio.
Revenue Management
Our revenue management experts employ advanced analytics and market insights to optimize hotel performance. We develop dynamic pricing strategies and demand forecasting models for major hotel brands across Canada. With specialized teams handling market segmentation and competitive analysis, we maximize revenue potential while maintaining occupancy targets for our managed properties.
Project Management
We oversee comprehensive project management for hotel renovations and capital improvements across Canada. Our team manages projects from concept to completion, ensuring timely execution within budget parameters. With expertise in hospitality construction and brand compliance, we implement facility upgrades that enhance guest experiences while maintaining operational continuity during transformation projects.
People
Jiri Rumlena
President
President with over 20 years in hospitality and real estate. Former CFO since 2017, with experience at bcIMC Hospitality Group and KPMG. CPA with BBA from Simon Fraser University.
Jeff Li
Chief Operating Officer
COO with 30+ years in financial services. Former executive at China Construction Bank and Sinatay Life Insurance. Holds degrees in finance from Jilin University and University of Illinois.
Giri Rajamahendran
Senior Vice President Human Capital
Human capital leader with 20+ years in hospitality, gaming, and finance. Expert in organizational development and talent management. BComm graduate from University of British Columbia.
Sophia Sun
Senior Vice President Investor Relations
SVP Investor Relations with decade of finance experience. Former VP Investment Management in China. Specializes in shareholder governance and financial strategy for hotel portfolios.
Gordon Johnson
Senior Vice President Operations
Operations leader with 40 years in hospitality. Former Regional VP at Delta Hotels. Manages coast-to-coast operations across major brands. Graduate of Vancouver Community College hospitality program.
Questions
What types of hotels do you manage?
We manage full-service, focused service, and extended stay hotels across Canada under major brand partnerships.
Do you operate outside British Columbia?
Yes, we manage hotels across Canada with properties in multiple provinces and major cities.
What career opportunities exist?
We offer diverse hospitality careers across our managed properties and corporate departments in finance, operations, and project management.
How do you handle investor relations?
Our dedicated investor relations team manages stakeholder communications, financial reporting, and governance frameworks for hotel portfolios.
What makes your management approach unique?
We combine local market expertise with professional management systems, focusing on talent development and operational excellence across all properties.
Reviews (1)
Bobbi Rose Chief Moon
Aug 05, 2017
Report
1 Stars for you -it actually shouldnt even give you a star - tried calling and you have a complicated answering system
