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Business Details
32 Years
experience
Your Trusted Partner for Flooring & Decorating Solutions
Bickell's Custom Flooring has been Stratford's trusted partner for flooring and home decor solutions for over 30 years. Our commitment to quality craftsmanship and exceptional customer service has made us the region's premier destination for flooring, Benjamin Moore paints, modern lighting, and complete home decor. With expert design consultations, competitive pricing, and professional installation services, we provide comprehensive solutions for homeowners, builders, and decorators.

Our direct relationships with manufacturers ensure access to top brands like Shaw and Mohawk at competitive prices. The combination of our free in-home design service, extensive product selection, and 100% satisfaction guarantee demonstrates our dedication to transforming spaces with precision and style. Our experienced team brings decades of expertise to every project, from hardwood installations to full home transformations, ensuring flawless results that exceed expectations.
Services
Hardwood Flooring Luxury Vinyl Carpet Installation Paint & Wallpaper Lighting Solutions Countertops Blinds & Shutters Schluter Systems Free Design Service Professional Installation
Details
  • Year established: 1994
Highlights and features
  • We offer 30+ years of experience in flooring and home decor solutions
  • Our free in-home design service provides personalized consultations
  • We guarantee 100% satisfaction with professional installation services
  • We maintain direct manufacturer relationships for competitive pricing
  • Our team provides comprehensive solutions from flooring to full decor
What people say
Professional service Amazing customer service Quality paint Stunning transformations Expert guidance
Services
Hardwood Flooring
Premium hardwood flooring options including traditional oak, distressed hickory, and engineered hardwood. Our expert installation ensures durable, timeless results that enhance home value. Professional measurement and fitting services guarantee perfect transitions between rooms.
Luxury Vinyl
Modern luxury vinyl plank and tile options featuring rigid core, hybrid, and click-lock systems. Our water-resistant solutions combine style with practicality for kitchens, bathrooms, and high-traffic areas. Professional installation ensures seamless, long-lasting results.
Free Design Service
Complimentary in-home design consultations with expert recommendations. Our designers bring samples directly to your home, providing tailored suggestions for flooring, paint, and decor. This personalized service ensures cohesive, functional space transformations.
Professional Installation
Full-service installation for all flooring types with meticulous preparation and execution. Our certified installers guarantee precise measurements, proper subfloor preparation, and flawless finishes. Backed by a 100% satisfaction guarantee for every project.
Paint & Wallpaper
Benjamin Moore paints and contemporary wallpaper selections for interior and exterior applications. Our curated collection includes premium finishes and modern patterns. Expert color matching and application guidance ensure professional-quality results.
Questions
What flooring options do you offer?
We provide hardwood, luxury vinyl, carpet, laminate, ceramic tile, and vinyl plank options from top brands like Shaw and Mohawk.
Do you provide free design consultations?
Yes, we offer complimentary in-home design services with product samples and personalized recommendations for your space.
Are installation services included?
Yes, our professional installation team handles all flooring types with meticulous preparation and precise execution.
What other decor services do you provide?
We offer Benjamin Moore paints, modern lighting solutions, blinds/shutters, countertops, and Schluter systems for complete home transformations.
What areas do you serve?
We primarily serve Stratford and Mitchell, Ontario with convenient showroom locations and mobile design services.
Reviews (4)
Marten Vanmeurs
Dec 28, 2021 Report
The best place to go in Stratford for interior design paint flooring countertops blinds lighting do you do it all!
Kelly Durand
Aug 10, 2021 Report
Bickell's provided us with top notch service and installation. They have extremely knowledgeable and helpful staff in their store, so picking flooring is easy with their support! They have excellent installers who are attentive to detail and ensure things are done right. This company bends over backwards to make sure the work is finished on time and quality is maintained. We will return and would recommend highly to anyone. Thank you Bickell's!!
Marie C.
Jan 20, 2021 Report
Exceptional Service!! We highly recommend dealing with Bickell's Flooring. We have done an extreme amount of decorating over the years in several different homes. We find everyone at Bickell's very helpful and accommodating. They are extremely knowledgeable and carry a wide range of products. They offered a great deal of assistance for all of our projects and were very attentive to our needs. Our pricing was great and the finished product looks amazing . Thank you Bickell's Flooring!!
Jom Br
Dec 25, 2020 Report
Beautiful installations of tile flooring in kitchen and two bathrooms and carpeting in a stairwell. A problem with one product was fully resolved with obvious concern for our full satisfaction. We'll definitely work with this business again. Highly recommended.